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All paid targeting options available on social media platforms

notion.so

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Re: All paid targeting options available on social media platforms

#21

Post by gowld »

Spivak wrote: post #17
crtlaltdel wrote: post #7

Earlier quoted context omitted.

im not sure UX criticism is irrelevant if the subject is an “app” or a “site”.

It does when the criticism is "web application with its own keybindings doesn't behave like a document." Like if this was a Google Docs link I don't think you would flinch at the idea that arrow down moves the cursor instead of scrolling the page.

Go visit that "app" and use the arrow keys and mouse clicks, and form a coherent theory of how the arrow keys do something sensible. arrow down moves a highlight cursor down the page, until you click, at which point highlighting disappears, and arrow starts scrolling the page, or does nothing, depending on...something?

Re: All paid targeting options available on social media platforms

#22

Post by dvt »

Having worked in ad-tech for the past 5 year or so, this is a pretty awesome list.

I think that there's still a lot of confusion and opaqueness when it comes to targeting and advertising -- the platforms (GOOG/FB/SNAP/etc.) make it purposefully confusing imo. There's probably some kind of start-up idea here (marketing/targeting for regular folks).

Re: All paid targeting options available on social media platforms

#23

Post by louisv »

dvt wrote: post #22

Having worked in ad-tech for the past 5 year or so, this is a pretty awesome list. I think that there's still a lot of confusion and opaqueness when it comes to targeting and advertising -- the platforms (GOOG/FB/SNAP/etc.) make it purposefully confusing imo. There's probably some kind of start-up idea here (marketing/targeting for regular folks).

Just having all the targeting options under one dashboard is already a very significant improvement in the strategy step that any PPC manager must think about.

All the stress and energy spent going back and forth between ad platforms really only favors the installed players.

Re: All paid targeting options available on social media platforms

#24

Post by junipertea »

Yabood wrote: post #8
jklinger410 wrote: post #2

Just wanted to chime in that Notion is amazing and completely solved my needs for: notes, to do, personal wiki, link storage, etc. I hadn't even thought of using it as a public web page. Even better!

Notion is great, but I cancelled my account immediately after finding out they use fullstory. Yes I can opt out, but the risk is too high for private notes, especially when using different browsers or multiple machines which I often do. I should say that I have nothing against fullstory, we use it for our own saas application. Edit: typo.

I don't know about fullstory, what is wrong with it?

Re: All paid targeting options available on social media platforms

#25

Post by libertine »

soared wrote: post #10

If you think this is bad... social has very very weak targeting compared to open web. (DSPs like google's dv360 and the trade desk). google 'oracle data directory' :)

From my experience social, namely the largest one - Facebook - delivers way better results than any solution from DSPs.

People forget that the medium itself is important, not just the data.

(Let's not forget that the data directory reach, from the first page of search results has the reach of part of US Households, it doesn't have the global reach a social network like Facebook has).

So I disagree: some social platforms have great targeting compared to open web.

Re: All paid targeting options available on social media platforms

#26

Post by danShumway »

Spivak wrote: post #17
crtlaltdel wrote: post #7

Earlier quoted context omitted.

im not sure UX criticism is irrelevant if the subject is an “app” or a “site”.

It does when the criticism is "web application with its own keybindings doesn't behave like a document." Like if this was a Google Docs link I don't think you would flinch at the idea that arrow down moves the cursor instead of scrolling the page.

What is the point of an arrow key highlighting individual blocks if the individual blocks aren't editable and don't have any actions associated with them?

I don't know much about Notion, but if it's trying to be a platform that allows you to share notes and documents, its keybinding ought to be rethought. These are really bad shortcuts for a document presentation platform.

And if it's not a document presentation platform, the author shouldn't have used it that way.

If someone linked me a document that was a read-only Excel file where every paragraph was a different cell, I'd complain about that too -- because the content doesn't fit the medium it's posted in.

From a content perspective, this is a document masquerading as an app. What about this page is an app? I can't edit it, there aren't any dynamic calculations happening, the data isn't clearly separated into a table format. When I click to expand a section, I get a loading icon... and then pure text pops up that could have just been embedded into the page from the start. There's nothing that distinguishes this from a normal webpage except that the shortcuts are unintuitive.

Re: All paid targeting options available on social media platforms

#27

Post by jpincheira »

Yabood wrote: post #8
jklinger410 wrote: post #2

Just wanted to chime in that Notion is amazing and completely solved my needs for: notes, to do, personal wiki, link storage, etc. I hadn't even thought of using it as a public web page. Even better!

Notion is great, but I cancelled my account immediately after finding out they use fullstory. Yes I can opt out, but the risk is too high for private notes, especially when using different browsers or multiple machines which I often do. I should say that I have nothing against fullstory, we use it for our own saas application. Edit: typo.

Didn't know that they use them, but still, if you can opt-out, not a biggie for me.

Re: All paid targeting options available on social media platforms

#29

Post by louisv »

danShumway wrote: post #28

Pretty interesting guide. I'm looking forward to digging into this. I really appreciate you putting the time into building it and sharing it, info like this is hard to find.

Thanks Dan and if you need any help finding targeting options or using the knowledge base just email the address in my profile.

Re: All paid targeting options available on social media platforms

#30

Post by LeonB »

junipertea wrote: post #24
Yabood wrote: post #8

Earlier quoted context omitted.

Notion is great, but I cancelled my account immediately after finding out they use fullstory. Yes I can opt out, but the risk is too high for private notes, especially when using different browsers or multiple machines which I often do. I should say that I have nothing against fullstory, we use it for our own saas application. Edit: typo.

I don't know about fullstory, what is wrong with it?

I’m not sure either. I searched and found this, and now think the issue is with the level of tracking.

https://www.wired.com/story/the-dark-side-of-replay-sessions...

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