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WeWTF, Part Deux

profgalloway.com

21–30 of 126 posts

Re: WeWTF, Part Deux

#21

Isn't this whole valuation thing for companies like Wework a bit problematic. I assume most (all?) of the existing shareholders can't sell their shares even if they wanted when new founding rounds take place. Now we get a new investor, who might acquire a relatively small part of the company for crazy price per share. Then we state that the total value of the company is now total_number_of_shares*crazy_price_per_shar…

Yes. Here’s a paper that dives into some of these points and a few others.

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2955455

Re: WeWTF, Part Deux

#22

> • Focus on margin expansion vs. growth. We has a differentiated product in the marketplace, and should command a premium. Hm, what exactly does WeWork do that is so unique? Sounds like a regular real estate company except they are targeted towards tech startups.

Brand is worth something. WeWork offices are designed to be appealing to young people (free beer, group activities etc) which makes it appealing to businesses. Also in real estate location, location, location is a differentiator.

Re: WeWTF, Part Deux

#23

> • Focus on margin expansion vs. growth. We has a differentiated product in the marketplace, and should command a premium. Hm, what exactly does WeWork do that is so unique? Sounds like a regular real estate company except they are targeted towards tech startups.

Where did you read ‘unique?’ They said ‘differentiated.’

Re: WeWTF, Part Deux

#24

> • Focus on margin expansion vs. growth. We has a differentiated product in the marketplace, and should command a premium. Hm, what exactly does WeWork do that is so unique? Sounds like a regular real estate company except they are targeted towards tech startups.

It's not unique, but it is differentiated. They have a brand for a specific type of office, it's got more benefits, it's more flexible and it's frequented by tech start ups. Those are fine things to use. It is going to be almost impossible for IWC to ever look as 'cool' as We.

Re: WeWTF, Part Deux

#25
post #6
post #3

The company name should be highlighted in the text somehow; in its current form, it sounds like an eloquent Gollum's internal monologue in my head. I found myself having to re-read quite a few sentences. "We has gone from unicorn to distressed asset"

I like how some websites format company and person names in a very specific way. Either like [We] or having them bold or in a different colour. Especially in this era of “name your company after a really common daily-use word for maximum confusion and ungoogleability!”.

> Especially in this era of “name your company after a really common daily-use word for maximum confusion and ungoogleability!”.

Don’t forget maximizing the ability to trademark the simple, common daily word and go after anyone using a variant of it when you’re big enough to do so.

Re: WeWTF, Part Deux

#26
>the lines between vision, bullsh*t, and fraud are pretty narrow. I can’t wrap my head around what’s gone on here. Something is wrong. Something stinks.

I had a similar thought a few weeks back. If they're willing to cavalierly expose this craziness in the S1, what else is going on there that we don't know about.

Re: WeWTF, Part Deux

#27
post #3

The company name should be highlighted in the text somehow; in its current form, it sounds like an eloquent Gollum's internal monologue in my head. I found myself having to re-read quite a few sentences. "We has gone from unicorn to distressed asset"

Kind of what happens when you name your company something insanely stupid like “We”.

And yes I read your last sentence in Gollum’s voice and it was perfect. :)

Re: WeWTF, Part Deux

#28
post #3

The company name should be highlighted in the text somehow; in its current form, it sounds like an eloquent Gollum's internal monologue in my head. I found myself having to re-read quite a few sentences. "We has gone from unicorn to distressed asset"

Similarly, Yahoo insists on being called "Yahoo!" in their branding guidelines, but it just makes the writer look like an idiot. There's no reason you have to stick to the chosen name of a corporation if the chosen name is cutesy and dumb. :-)

Re: WeWTF, Part Deux

#29
post #2

The biggest non-financial red flag for me was the glass office walls. None of WeWork’s non-corporate customers are doing anything remotely sensitive or important. During a downturn, these people will decide to go back to free Starbucks to hang out.

In fairness, you can have the glass frosted

I think that was OP's point, if they were doing anything sensitive they would at least require soundproof frosted glass rooms.

On the other hand, I can't imagine anyone with sensitive information working out of a shared workspace just because ofbthe ease with which a room or whole floor could be bugged.

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