I don’t get their strategy. Why are they patching on to Facebook like this? Would this dating feature not be better strategically in Instagram? Facebook is rotten in the minds of users but IG is not yet.
Dating makes money, Tinder is successful, so Facebook are leaving money on the table... or worse, letting someone else take the money from the table... if they don't do dating. Of course, the pool of potential people you can date is "those on Facebook", so that's hilarious and compounds existing problems with echo chambers.
Facebook Dating
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Re: Facebook Dating
#22And it looks like they're already anticipating your privacy questions: https://newsroom.fb.com/news/2019/09/privacy-matters-dating/
I mean, I get that such laws may be a complication from a compliance perspective. There's a small chance this is due to their legal processes, not because of product reasons. But FB not being ready for modern privacy law when launching a product in 2019 makes me wonder what shenanigans they need to cover up before a European launch.
Re: Facebook Dating
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#25I don’t get their strategy. Why are they patching on to Facebook like this? Would this dating feature not be better strategically in Instagram? Facebook is rotten in the minds of users but IG is not yet.
Of course, that means you probably need to have a Facebook profile. And in that regard you have a valid point. Nowadays I'm pretty certain that most of the types of people I'd want to connect with have dropped their FB profile but still maintain an IG profile.
But I suspect we underestimate the number of people who are still quite active on FB and have maybe only heard of IG. The older, less tech savvy social media users out there still want to date too.
Re: Facebook Dating
#26I think this might be a (relatively) rare strategy error for Facebook. If the success of Snapchat, LinkedIn, and also the separate WhatsApp/Instagram properties proves anything, it's that there are very different faces of ourselves that we show to the professional world, to our friends, to partners, and to the world at large. If I was facebook, I would very explicitly announce this as a spin out project, under a diff…
It's also important for a dating app to have critical mass. Almost everyone is on FB, only a fraction of those people are on IG.
Re: Facebook Dating
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#30I think this might be a (relatively) rare strategy error for Facebook. If the success of Snapchat, LinkedIn, and also the separate WhatsApp/Instagram properties proves anything, it's that there are very different faces of ourselves that we show to the professional world, to our friends, to partners, and to the world at large. If I was facebook, I would very explicitly announce this as a spin out project, under a diff…