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Sleeping Tesla driver ploughed into 11 traffic cones on a motorway

theregister.co.uk

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Re: Sleeping Tesla driver ploughed into 11 traffic cones on a motorway

#21
post #17

Earlier quoted context omitted.

So the name will convey the right message to anyone with flight time? And this makes it perfect?

Look at what I say – It is the job of the media to properly explain this to the public, instead of stoking fears that the name is inappropriate and misleading. That's the media's mission.

So why does the media have to take on this burden because Tesla intentionally chose a misleading name? Why is it not Tesla's job to properly explain its own technology? You can't be telling me Tesla was not fully aware what "autopilot" suggests to people.

Re: Sleeping Tesla driver ploughed into 11 traffic cones on a motorway

#22
post #21
post #17

Earlier quoted context omitted.

Look at what I say – It is the job of the media to properly explain this to the public, instead of stoking fears that the name is inappropriate and misleading. That's the media's mission.

So why does the media have to take on this burden because Tesla intentionally chose a misleading name? Why is it not Tesla's job to properly explain its own technology? You can't be telling me Tesla was not fully aware what "autopilot" suggests to people.

Autopilot is the exactly accurate name for what the feature does. I answered this earlier:

Autopilot on an aircraft doesn't absolve the pilots from being at the wheel (yoke), nor does it automatically take off or land a plane. It is literally "I'll follow this heading and altitude until you tell me otherwise, and will make glide path and heading corrections as needed", which is EXACTLY what Tesla's Autopilot feature does. There are other warning systems for air collisions, etc.

Tesla has a name for their autonomous driving – it's called Full Self Driving. And it isn't out yet, to anyone. It's basically vaporware for the next few years.

Re: Sleeping Tesla driver ploughed into 11 traffic cones on a motorway

#23
post #17

Earlier quoted context omitted.

Look at what I say – It is the job of the media to properly explain this to the public, instead of stoking fears that the name is inappropriate and misleading. That's the media's mission.

Then the media should call it cruise control.

The media should actually explain the common misconception with the word Autopilot, and why people should understand what Autopilot actually means, not that Tesla is somehow being nefarious.

Re: Sleeping Tesla driver ploughed into 11 traffic cones on a motorway

#24
post #16

Earlier quoted context omitted.

Ask the average person not interested in aviation what the autopilot does in an airplane. They will tell you "automatic pilot. It flies the plane." Autopilot is technically correct, which is useless unless you are only selling it to aviation enthusiasts.

Which is why I comment that it is the job of the media to properly message this to the public, instead of hopping on the bandwagon of "The name is bad!!!" Isn't that a big part of why the media even exists? To inform the populace?

So, you create a product. And you choose the name. And you feel like the name perfectly describes precisely what the product does.

Only problem is, 99% of the public doesn’t understand, and so they keep mis-using your product. And people keep dying as a result.

How is it the responsibility of the media to fix this problem for you?

Naming is hard, I get that. That’s why it is critical to get it right.

When it comes to products for the average consumer in this world, the name is the single most important thing that you have to get right. Nothing else matters if you can’t get the name right.

And in this case, “right” doesn’t mean whatever you want it to. In this case, “right” is defined by the customers and potential customers.

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