Earlier quoted context omitted.
> People start a business first and foremost to profit by way of ROI. I think that's as pessimistic as saying that people work just to make money. This may have been the case a few decades/centuries ago depending on how lucky you are in terms of where you are born. Today the majority of the founders I know of are not driven out of "ROI" - but instead they are driven out of some personal passion/interest to change/fix…
Come on.
Making systems work more efficiently is incredibly rewarding.
That there are potential profits in unlocking gains in efficiency makes it even more rewarding.