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How Google Pagespeed works

calibreapp.com

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Re: How Google Pagespeed works

#21

Post by ivoras »

Too bad Google's own page describing Pagespeed and Lighthouse fares abysmally on their own tests. (https://imgur.com/a/56FVOwK)

I'm sick and tired of Google playing the role of the global regulator of what's acceptable and what's not. Not everyone can afford own data centers and CDNs to serve content. Not every single page can benefit from SSL.

And web's not the only area they are regulating through monopoly - the number of hoops one has to jump through these days to run an e-mail server, just to have its e-mail acceptable by the holy Google e-mail servers is silly.

Re: How Google Pagespeed works

#22

Post by wnevets »

ivoras wrote: post #21

Too bad Google's own page describing Pagespeed and Lighthouse fares abysmally on their own tests. ( https://imgur.com/a/56FVOwK ) I'm sick and tired of Google playing the role of the global regulator of what's acceptable and what's not. Not everyone can afford own data centers and CDNs to serve content. Not every single page can benefit from SSL. And web's not the only area they are regulating through monopoly - the…

> Not every single page can benefit from SSL.

huh?

Re: How Google Pagespeed works

#23

Post by cmroanirgo »

benschwarz wrote: post #3
mfontani wrote: post #2

> In July, the SEO ranking algorithm was updated to include page speed as a ranking factor for both mobile pages and ads . What's one supposed to do when PageSpeed only points to Google's own asset delivery services as being "the" big problems which cause a lower score? - "serve images in next gen formats" - complains about images served from tpc.googlesyndication.com - "efficiently encode images" - same as above - "…

Hi! Author of the post here. Lighthouse definitely has some improvements to make for the audit suggestions that offer advice to improve the score. I think people get a little bit frustrated/blinded by the advice when there's nothing that can be done about third parties (I know I do!). Our product Calibre (mentioned in the bottom of the post) has a n adblocking/third party blocking feature that allows you to compare y…

You realise that calibre is also the name of a very well known ebook management app that's been around forever? I thought this was a post from them, initially. I'd imagine your website would get a lot of bounces due to this.

https://calibre-ebook.com/

Re: How Google Pagespeed works

#24

Post by pbhjpbhj »

stingraycharles wrote: post #20

> The speed of your site on mobile will affect your overall SEO ranking. > If your pages load slowly, it will reduce your ad quality score, and ads will cost more. We've deliberately excluded mobile devices from our ad campaigns. Do I understand correctly that even though we do not serve any mobile visitors at all, we're still judged by the page speed of the mobile page, not just the desktop one?

>we do not serve any mobile visitors at all //

How is that possible, if people know your domain name they'll type it in to their phone/tablet/watch/gamepad (or search from their shared history, or whatever). Do you reject connections that indicate they're from non-desktop devices??

I can see "we don't target mobile" but users don't often care what you're targeting and to my surprise recently I had to review mobile usage and found that it's higher in general than desktop across the board and my sites (small local websites and personal sites, mind you) followed that trend.

Re: How Google Pagespeed works

#25

Post by pbhjpbhj »

neves wrote: post #13

Nice article, but is it just me that thinks it is weird that Google ranks better the pages that are speedier in their browser? Antitrust here?

This is curious, I'd like to see some study on this point but do you think that the ranking would vary a lot depending on which browser was used to provide the small speed related element? Any anecdotal data about sites that are super slow on Chrome but blazing on other browsers?

Re: How Google Pagespeed works

#26

Post by stingraycharles »

pbhjpbhj wrote: post #24
stingraycharles wrote: post #20

> The speed of your site on mobile will affect your overall SEO ranking. > If your pages load slowly, it will reduce your ad quality score, and ads will cost more. We've deliberately excluded mobile devices from our ad campaigns. Do I understand correctly that even though we do not serve any mobile visitors at all, we're still judged by the page speed of the mobile page, not just the desktop one?

>we do not serve any mobile visitors at all // How is that possible, if people know your domain name they'll type it in to their phone/tablet/watch/gamepad (or search from their shared history, or whatever). Do you reject connections that indicate they're from non-desktop devices?? I can see "we don't target mobile" but users don't often care what you're targeting and to my surprise recently I had to review mobile us…

These are adwords landing pages. We're in super MVP-mode, trying to establish some contacts with potential customers, they leave behind an email address, we set up a call, etc.

I understand what you're saying, but we can literally see from Google Analytics that we have 0 mobile visitors. As would be expected.

It just seems weird for being judged by our mobile experience in this case, but it would good to know if this were the case.

Re: How Google Pagespeed works

#27

Post by Alupis »

stingraycharles wrote: post #26
pbhjpbhj wrote: post #24

Earlier quoted context omitted.

>we do not serve any mobile visitors at all // How is that possible, if people know your domain name they'll type it in to their phone/tablet/watch/gamepad (or search from their shared history, or whatever). Do you reject connections that indicate they're from non-desktop devices?? I can see "we don't target mobile" but users don't often care what you're targeting and to my surprise recently I had to review mobile us…

These are adwords landing pages. We're in super MVP-mode, trying to establish some contacts with potential customers, they leave behind an email address, we set up a call, etc. I understand what you're saying, but we can literally see from Google Analytics that we have 0 mobile visitors. As would be expected. It just seems weird for being judged by our mobile experience in this case, but it would good to know if this…

> we do not serve any mobile visitors at all

> > How is that possible

> These are adwords landing pages. We're in super MVP-mode

In your specific case, google pagespeed ranking is probably irrelevant.

If you truly have 0 mobile visitors, and these are just adwords landing pages, then people are probably not "Googling" your company, so search ranking is probably totally irrelevant at this point too.

Re: How Google Pagespeed works

#28

Post by JoshTriplett »

dylan604 wrote: post #19
mfontani wrote: post #2

> In July, the SEO ranking algorithm was updated to include page speed as a ranking factor for both mobile pages and ads . What's one supposed to do when PageSpeed only points to Google's own asset delivery services as being "the" big problems which cause a lower score? - "serve images in next gen formats" - complains about images served from tpc.googlesyndication.com - "efficiently encode images" - same as above - "…

The left hand does not always know what the right hand is doing in large corps. I'm assuming the SEO team is not in daily contact with the ad delivery team(s). The SEO team is just reporting on what they how they are seeing the page load without concern for where the slowdowns occur. It is quite funny/sad/ironic that it is within the same letters of the Alphabet that are the problem. I had the same experience with Ap…

> The left hand does not always know what the right hand is doing in large corps.

On the other hand, it's a good thing to not give a free pass for bad behavior in products you produce.

Re: How Google Pagespeed works

#29

Post by [deleted] »

dylan604 wrote: post #19
mfontani wrote: post #2

> In July, the SEO ranking algorithm was updated to include page speed as a ranking factor for both mobile pages and ads . What's one supposed to do when PageSpeed only points to Google's own asset delivery services as being "the" big problems which cause a lower score? - "serve images in next gen formats" - complains about images served from tpc.googlesyndication.com - "efficiently encode images" - same as above - "…

The left hand does not always know what the right hand is doing in large corps. I'm assuming the SEO team is not in daily contact with the ad delivery team(s). The SEO team is just reporting on what they how they are seeing the page load without concern for where the slowdowns occur. It is quite funny/sad/ironic that it is within the same letters of the Alphabet that are the problem. I had the same experience with Ap…

[deleted]

Re: How Google Pagespeed works

#30

Post by stingraycharles »

Alupis wrote: post #27
stingraycharles wrote: post #26

Earlier quoted context omitted.

These are adwords landing pages. We're in super MVP-mode, trying to establish some contacts with potential customers, they leave behind an email address, we set up a call, etc. I understand what you're saying, but we can literally see from Google Analytics that we have 0 mobile visitors. As would be expected. It just seems weird for being judged by our mobile experience in this case, but it would good to know if this…

> we do not serve any mobile visitors at all > > How is that possible > These are adwords landing pages. We're in super MVP-mode In your specific case, google pagespeed ranking is probably irrelevant. If you truly have 0 mobile visitors, and these are just adwords landing pages, then people are probably not "Googling" your company, so search ranking is probably totally irrelevant at this point too.

As far as I understood from the article, it also impacts the adwords quality score. Or did I misunderstand this?
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