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The pain of a successful Hacker News launch

volument.com

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Re: The pain of a successful Hacker News launch

#21

Post by volument »

IAmEveryone wrote: post #9

It's a strange type of depression where you come right back for more. "Learned helplessness"? Masochism? I'm slightly irked by this use of "depression" anyway. It somewhat trivialises one of the top 10 deadliest diseases, whose sufferers are already facing the constant pain of their disease being considered "fake" or a lack of character or laziness etc. Sorry for being the "language police". It's just a minor point,…

Good point. Changed "most depressing" to "saddest" on the article ingress. Thanks.

Re: The pain of a successful Hacker News launch

#22

Post by volument »

jodrellblank wrote: post #6

Volument reveals us, for example, how the people that come from Google search generate much more traction than the other market segments. A super valuable piece of information that we will use on our marketing. Does it show that people coming from HN want to glance at your startup and see what it does, whereas people coming from Google have no idea what to expect and take longer to work out who you are and what you d…

It indeed shows which market segments just glances the startup (3, 7, 15 second stay rates) and which segments find the content more interesting. It doesn't tell you the exact emotional reason why someone leaves early.

The super-valuable insight is to know how the various segments proceed on the AIDA funnel (attention, interest, desire action) so you understand how your visitors convert.

It also reveals your best target markets and landing pages that generate the most traction. This data is not available elsewhere.

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