Fox News has a slogan 'fair and balanced' underneath their logo. It doesn't change my opinion.
It's a rule I called 'Processed Cheddar Cheese Food'. When I worked at McDonalds (1st year of university) the cheese slices for the burgers were delivered in a box marked 'Processed Cheddar Cheese Food Product'. I built the rule then and there: If you have to say it's food, it probably isn't. I now apply that in the business world. Got a slogan that says 'We're the best' or 'Fair and Balanced'? Processed Cheddar Chee…
Paypal's logo designed to look like a recommendation?
21–30 of 55 posts
Re: Paypal's logo designed to look like a recommendation?
#22Fox News has a slogan 'fair and balanced' underneath their logo. It doesn't change my opinion.
whoosh The article is claiming that it looks like the site that is using Paypal (as opposed to Paypal itself) is the one that is calling Paypal "The safer, easier way to pay." To build on your analogy, if there was an independent site that provided links to news stories, and the Fox logo was designed to look as follows: "Upcoming Political Race Heating Up" Read about it on: ___ __ __ | / \ \ / / \ |\ | |\ | +--- | |…
BTW - I love your ASCII art logo design.
Re: Paypal's logo designed to look like a recommendation?
#23In our online store 'The safer, easier way to pay.' is a part of the page. The logo gif and the markup is part of the specs when you implement Paypal. The code looks like this, and came directly from the Paypal implementation guide: The safer, easier way to pay. Edit: formatting
Meta: Is the scroll bar behavior in the above comment broken for anyone else? I can click and drag to scroll, but the scroll bar itself doesn't actually move until I release my mouse button. (Firefox 3.6.13 on Mac 10.4.11)
Re: Paypal's logo designed to look like a recommendation?
#24why on earth is this rant at the top of HN home?
Because it's a post dealing with UX and logo design, two topics that are extremely relevant to developers.
Re: Paypal's logo designed to look like a recommendation?
#25Earlier quoted context omitted.
whoosh The article is claiming that it looks like the site that is using Paypal (as opposed to Paypal itself) is the one that is calling Paypal "The safer, easier way to pay." To build on your analogy, if there was an independent site that provided links to news stories, and the Fox logo was designed to look as follows: "Upcoming Political Race Heating Up" Read about it on: ___ __ __ | / \ \ / / \ |\ | |\ | +--- | |…
I'm going out on a limb here - but I think the majority of people aren't stupid, and would realise where both statements originate from. BTW - I love your ASCII art logo design.
People don't have to be stupid to be manipulated in the way the author suspected; it just takes being busy, having a specific goal that one wants to realize (buy software) and focusing on it, and not being particularly interested in the internal implementation details of the mechanism of manipulation.
Re: Paypal's logo designed to look like a recommendation?
#26Earlier quoted context omitted.
I'm going out on a limb here - but I think the majority of people aren't stupid, and would realise where both statements originate from. BTW - I love your ASCII art logo design.
I take issue with the word "stupid" being used this way to refer to the masses in design discourse. People don't have to be stupid to be manipulated in the way the author suspected; it just takes being busy, having a specific goal that one wants to realize (buy software) and focusing on it, and not being particularly interested in the internal implementation details of the mechanism of manipulation.
As marketeers become more sophisticated, and choose to employ more devious methods of swaying opinion - the ability of the general population to successfully decode these messages improves.
Take a look at some advertising messages from the 50s, or some propaganda posters from the first or second world war - their messages wouldn't hit home today (unless they're served together with a liberal dose of irony).
Audiences become more sophisticated over time.
Re: Paypal's logo designed to look like a recommendation?
#27Earlier quoted context omitted.
Meta: Is the scroll bar behavior in the above comment broken for anyone else? I can click and drag to scroll, but the scroll bar itself doesn't actually move until I release my mouse button. (Firefox 3.6.13 on Mac 10.4.11)
Meta reply: Nope, works perfectly for me. I am on Safari 5.0.3 on 10.6.5. Not sure about FireFox but it has always exhibited rather buggy behaviour in certain situations on Mac OS X.
Re: Paypal's logo designed to look like a recommendation?
#28Re: Paypal's logo designed to look like a recommendation?
#29Removing the antialias doesn't make it look like it's part of the website. It make it look fugly. Come on guys, this is almost 2011, who doesn't have antialiased fonts on their computers these days?
Re: Paypal's logo designed to look like a recommendation?
#30First of all, this isn't PayPal's logo, it's just a button, and if anything "The safer, easier way to pay" may be their slogan. The button itself is just a web graphic that contains their logo. I'm not trying to be pedantic, but to designers/marketers (me), this stuff is important. Think of someone trying to offer the general Hackernews user some insight by discussing some aspect of Microsoft's Internet Explorer sear…