Earlier quoted context omitted.
The bill prevents the company from denying or penalizing you for opting out of the data selling, and gives consumers the right to opt out at any time.
It should be opt-in but ... hey. It's something.
(They should. Everybody deserves protection from this, even the people who don't understand the threat it poses. The uninformed, ignorant or naive all deserve protection, since preying on ignorance or naivety is generally considered abhorrent by anybody who's not totally morally defective.)