At both is my last two jobs (SaaS and e-commerce startups), the marketing teams had several individuals proficient in SQL. Hell, in some ways (complex read only queries) they were probably better than me simply because they did it more often. There existed BI tools and dashboards for many things, but the savvier and more curious individuals always wanted to dig further out experiment with queries before getting them formalized like that.
Members of the email team knew a fair bit of HTML and CSS too. And email is not what I'd consider one an easy HTML medium.
Due to these examples, I can't agree with the article at all. Must be a selection bias experienced by author.