I said this 15 years ago and I will repeat it again. Google is like a man selling boats after a dam brake. They are profiting by managing the problem, not by fixing it. It is to their benefit if the problem actually gets worse. In other words, looking at their long-running effects and initiatives, I see that they aim to change the Internet so that it's completely unusable without their services. (The recent stunts with AMP and Gmail are great, obvious examples, but it didn't start there. It was going on for a very long while.)
This not the kind of thing that I want to spread to my offline life.