Live data from Hacker News

An epidemic of fake influencers and the death of meritocracy

behindthequest.com

21–30 of 211 posts

Re: An epidemic of fake influencers and the death of meritocracy

#21

What's interesting is that Facebook could easily clamp down on this: they certainly have the tools to monitor their network for "fake" accounts and identify activity by pools. Why wouldn't they? Are they counting this manufactured engagement in the figures they use to sell advertisements?

More likely for showing "good" numbers to their investors.

Re: An epidemic of fake influencers and the death of meritocracy

#23

What's interesting is that Facebook could easily clamp down on this: they certainly have the tools to monitor their network for "fake" accounts and identify activity by pools. Why wouldn't they? Are they counting this manufactured engagement in the figures they use to sell advertisements?

It sounds like Instagram could just invert their algorithm from rewarding fraudsters to penalizing them.

Re: An epidemic of fake influencers and the death of meritocracy

#24

I love how articles like this make all these problems seem brand new. As if scammers never existed before the internet. The internet must be so evil.

Jeremy Campbell, The liar's tale : a history of falsehood

https://www.worldcat.org/title/liars-tale-a-history-of-false...

Re: An epidemic of fake influencers and the death of meritocracy

#25
post #20

Scams, conmen and pretenders. None of this is new and certainly doesn't mean the death of meritocracy. At most this is a conversation about how IG is enabling bad behaviour, but it's not quite end of the world territory.

Jeremy Campbell, The liar's tale : a history of falsehood

https://www.worldcat.org/title/liars-tale-a-history-of-false...

Herman Melville, The Confidence-Man : His Masquerade

https://www.worldcat.org/title/confidence-man-his-masquerade...

Re: An epidemic of fake influencers and the death of meritocracy

#26
Sounds like it can take a lot of money and effort to become a winner at the game of Instagram. The system has rules; you have to know them and play them in order to win. Other players know the rules too, and you know that they know that, so fun second order effects exist. I can see why it could be fun, competing with other players. Trying to keep up with whatever kind of picture (and legend behind it, I expect) scores highly, but presumably knowing that the only way to break ahead of the pack would be to take a risk on something a little bit different and win with it. Gambles and game theory and so on.

Instagram isn't something that "matters", though. Is it? Does it matter how this game is played and how the winners are picked? Surely the only ethical issue is people playing who don't realise what the rules are; people who think they're playing a different game based on this "organic" growth the article discusses, so is the answer just to make sure that everyone who plays knows that's not the game anymore? The game has changed; we might as well get angry that Starcraft bouts today bear little resemblance to the slow fumblings that were seen during the first weekend on Battle.Net after Starcraft's release in 1998.

Do the players need to pretend that the game is still the organic game? Maybe that's part of it; there's an audience of judges who aren't playing but give points for "authenticity", I expect. But ultimately, this is a meaningless game some people like to play; the only harm (apart from people getting so into playing the game that they take it too seriously and damage their lives, but that's true of every game) I can see comes when people think they're playing a different game, but we just need to make the game clear up front.

I am way out of touch. The last online game I played with any dedication was probably Counterstrike, back when it was an 8MB alpha mod for HL (I think I've still got that executable on a CD somewhere, if it hasn't flaked with time). I never did Myspace or Facebook or any of the others, but Instagram just seems like a sharper distillation of the games that they became.

Re: An epidemic of fake influencers and the death of meritocracy

#27
The social media platforms benefit out of this situation.

What surprises me is how similar the recommendations are when I borrow someone else's computer in a different geographical location to do some testing or want to use YouTube to look up how to do something. In these scenarios I am on a different operating system, differently gendered to normal, possibly in a borrowed account or in incognito mode. Yet I get the same lowest common denominator stuff that I get at home, logged in and with a particular history. I come away wondering how tailored those recommendations actually are.

Of course they are not that tailored at all. Unless I specifically look for something whatever get recommended is going to be from a quite narrow selection. If I start out looking for a particular topic then the recommended stuff will steer me back to the same froth that everyone else gets.

If I was a paranoid person I would assume that the social media giants were especially good at tracking me. But no, I have been tricked into believing recommendations are more tailored than they actually are.

So why does this suit the social media companies? Well Google/Youtube is probably the case in point. Shifting those videos around costs bandwidth. They have had boxes in the telcos before now, they might as well be a virtual update to Blockbusters and only have the general small selection and not every single option, that will do for most people most of the time. Or like libraries in the olden days where you could put in a special order for any book to borrow but the local library just had a few hundred kiddies books, a few hundred books in big print for the old folks and a few reference works.

There was a story on here today about how Google search results are skimping on showing us everything. I actually had not been able to find a former co-worker recently, and, thanks to the article comments I went on DDG and was able to find him.

So we have a subset of information going on, the same influencers, the same search results, the same videos, this also becomes a corpus of information we rely on and, the more we rely on it, anything outside of the expected becomes alien and rejected by us. It is like eating the same food every day, variety that was once the spice of life doesn't sit well.

Special knowledge is always special knowledge though. The really good stuff has few if any likes/views/reads. It is there for people who take the path required to get there. It matters not what the medium is.

Re: An epidemic of fake influencers and the death of meritocracy

#28
post #15

Why do we call them influencers? Why not rat catchers or pied pipers or something. Because it feels like this story is going to end, the same way the one in Hamelin did.

I agree with your point but the pied piper actually initially solved the problem, was cheated and then came back to take revenge by abducting/drowning the children. So the parallel doesn't really hold.

Re: An epidemic of fake influencers and the death of meritocracy

#30
Man, reading this makes me so happy I don't care about social media, and I have other aspirations than trying to be a social media influencer.

What a miserable feeling, chasing numbers, producing and contributing nothing real to humanity.

I bet it is better for happiness and mental health to stay away from all that.

Post reply on HN