Apple doesn't really spy on users imo. Internally, the privacy team is quite powerful and forces lots of safeguards about how exactly data can be used.
> quite powerful and forces lots of safeguards about how exactly data can be used.
Apple recommends apps based on other apps I've downloaded. So does Google. Apple recommends music based on other music I've played. So does Google. Apple recommends books and movies as well based on similar data. So does Google. Apple keeps track of every placed your Apple devices have been. So does Google. Apple doesn't share this data. Neither does Google.