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How to DIY a Product Launch Video with No Experience, and for Free

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Re: How to DIY a Product Launch Video with No Experience, and for Free

#21

Post by albertgoeswoof »

robertAngst wrote: post #17
qrybam wrote: post #14

Great effort. > The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. Does anyone have suggestions for Windows-supporting alternatives?

Really suprises me that a company would go out of their way to make software for Apple products exclusively. No B2B, customers are likely pre-college grads, and the pool of customers are tiny. Anyone like to hypothesize why a company would be exclusive to Apple?

For media production apple is the market leader and the biggest market by a long way

Re: How to DIY a Product Launch Video with No Experience, and for Free

#23

Post by zupa-hu »

stevoski wrote: post #7

Great effort! Assuming the video creator is here, here's a quick tip to make the video even better: zoom in and crop. Currently you seem to be showing the entire app window. Try only showing the feature you are highlighting. This makes the video better for small devices and on computer screens when the viewer hasn't gone full-screen.

Except the viewer is loosing context. I'd go the opposite direction and show the entire screen. (Of course shrink your screen size to be just right.) If you want, maybe zoom in later once you have given context. I don't know otherwise if this runs in the browser or if it is a standalone app.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#24

Post by 7Z7 »

robertAngst wrote: post #17
qrybam wrote: post #14

Great effort. > The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. Does anyone have suggestions for Windows-supporting alternatives?

Really suprises me that a company would go out of their way to make software for Apple products exclusively. No B2B, customers are likely pre-college grads, and the pool of customers are tiny. Anyone like to hypothesize why a company would be exclusive to Apple?

All of the software listed is made by Apple and bundled with the OS. So not that mysterious.

Beyond that, and to your actual point, different developers have different motivations. Maybe their tool fits a specific need on macOS or within their community, or maybe they are starting with what they know, with a view to expand to other OSs later if they get traction. Or they aren't trying to sell the most software, and so don't feel the need to fish in the biggest pond. Or their software is iOS specific, which is potentially more portable to macOS in a way that it might not be to other OSs.

Seems like lots of reasons, and probably not that different to why some software is only available on Linux.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#25

Post by zupa-hu »

tyiz wrote: post #13

Thanks for the tutorial. If you don’t zoom into where the magic happens, users don’t have context and don’t understand. Also didn’t like the hard cuts. Camtasia is a tool with fantastic zoom and transition effects. Not free but well worth it.

+1. Camtasia Studio has been some of my best dollars spent. Also it's noise removal and volume adjustment features are INCREDIBLE. I mean, just push a button, done, and it's, WOW.

I also bought a great mic (AT2020USB+) so that viewers were actually able to hear what I say. I went as far as recording the audio separately to avoid my notebook fan noise, keyboard clicks, etc. But I later figured that the high quality mic + Camtasia's noise removal are so great that I can save the (huge amount of) time and use the audio that I record on the go. (I was mainly recording 1-2 minute how-to videos.) Now recording a 1 minute video takes me ~an hour instead of a day that it took at the start.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#26

Post by robertAngst »

albertgoeswoof wrote: post #21
robertAngst wrote: post #17

Earlier quoted context omitted.

Really suprises me that a company would go out of their way to make software for Apple products exclusively. No B2B, customers are likely pre-college grads, and the pool of customers are tiny. Anyone like to hypothesize why a company would be exclusive to Apple?

For media production apple is the market leader and the biggest market by a long way

Source? Is this true? I've seen apple users say this, but none of them are out of college, or they are STAHMs.

Does enterprise use this? Any big companies?

Re: How to DIY a Product Launch Video with No Experience, and for Free

#27

Post by zrail »

robertAngst wrote: post #17
qrybam wrote: post #14

Great effort. > The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. Does anyone have suggestions for Windows-supporting alternatives?

Really suprises me that a company would go out of their way to make software for Apple products exclusively. No B2B, customers are likely pre-college grads, and the pool of customers are tiny. Anyone like to hypothesize why a company would be exclusive to Apple?

Because making things cross platform takes away development and support time that could be spent making your product better for your most profitable customers.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#28

Post by lowercased »

robertAngst wrote: post #17
qrybam wrote: post #14

Great effort. > The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along. Does anyone have suggestions for Windows-supporting alternatives?

Really suprises me that a company would go out of their way to make software for Apple products exclusively. No B2B, customers are likely pre-college grads, and the pool of customers are tiny. Anyone like to hypothesize why a company would be exclusive to Apple?

relatively speaking, the pool is smaller, sure.

but I don't get 'pre-college grads'. i can't think of a single mac (or macbook) owner I know who is a non-adult (I'm presuming you were meaning to indicate a youth-angle, not education level). I'm sure there are college-age mac owners, but all the ones I know are adults, working for businesses (or themselves as a business).

it's also easier to support just one platform than many.

"there's riches in niches" may be the general answer.

Re: How to DIY a Product Launch Video with No Experience, and for Free

#29

Post by 7Z7 »

zupa-hu wrote: post #23
stevoski wrote: post #7

Great effort! Assuming the video creator is here, here's a quick tip to make the video even better: zoom in and crop. Currently you seem to be showing the entire app window. Try only showing the feature you are highlighting. This makes the video better for small devices and on computer screens when the viewer hasn't gone full-screen.

Except the viewer is loosing context. I'd go the opposite direction and show the entire screen. (Of course shrink your screen size to be just right.) If you want, maybe zoom in later once you have given context. I don't know otherwise if this runs in the browser or if it is a standalone app.

I'm pretty sure you are both talking about the same thing. The used phrase "zoom in and crop" implies starting with context, zooming in, and showing the close-up feature. Otherwise s/he could have just said "crop".

Re: How to DIY a Product Launch Video with No Experience, and for Free

#30

Post by 7Z7 »

robertAngst wrote: post #26
albertgoeswoof wrote: post #21

Earlier quoted context omitted.

For media production apple is the market leader and the biggest market by a long way

Source? Is this true? I've seen apple users say this, but none of them are out of college, or they are STAHMs. Does enterprise use this? Any big companies?

I'm in VFX, in one of the leading houses (5000+ employees over 5 sites). We use Linux for 90% of our workload, but the rest is probably evenly split between Windows for the occasional tools that don't have a Linux release, or Macs.

Interestingly, its mostly the admin/production/HR team who are on the Macs. Additionally all company laptops are MacBooks.

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