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"Suspiciously low tweet/follower count" seems like an awfully low bar to set for claiming that it's a bunch of bot accounts. Not everyone spends their life making posts on social media.
Hopefully they'll never got as far as making up a fake critic to promote the movie like Sony did with David Manning.
I watched the movie last night and it was good for what it is. I wonder if Netflix wanted to jump start something they genuinely thought was good but was being buried by all the other things they are offering. Maybe they thought the ends justify the means if their costumers are entertained.
The movie drives me crazy, because they had an amazing premise and set up a meaningful metaphor, and then totally just dumped it. I think at the beginning the doctor literally says "ignoring your problems won't make them go away", it's extremely on-the-nose, and the bulk of the film is about trust and teamwork and that seems like it's going somewhere, and then you get to the end, and it like... nothing. Nothing is le…
Though at first my reaction was "oh look, it's 'A Quiet Place' but with sight instead of sound."
Funny how we're here discussing it now on the front page of HN though. If this tweet gets picked up by HN and other large forums, then I'll have to give Netflix marketing a "well played."
The FTC's Sponsorship Identification Rule requires influencers and marketers to "clearly and conspicuously disclose their relationship to brands when promoting or endorsing products through social media."[1] This is the reason you see hashtags like #ad on promoted posts from celebrities. Violations of this rule "can result in penalties far larger than any imposed to date by the FTC."[2]
I'd think that creating phony, low-follower accounts _en masse_ to promote a product would not circumvent the rule, simply because these accounts don't belong to "influencers." But I don't know. Can anyone with a better legal grasp on this chime in?
[1] https://www.ftc.gov/news-events/press-releases/2017/04/ftc-s...
[2] https://www.allaboutadvertisinglaw.com/2018/01/fcc-revives-i...
Almost zero data here. Zero investigation or reference material. Almost no editorial. Only an arbitrary clickbait accusation. But it says "Netflix" so HN FP here we come. This is Obama "invading" West Texas and declaring martial law to take over a Walmart all over again.