Earlier quoted context omitted.
Potter is dead. It was a franchise pegged to a particular generation. The original author consciously upped the aged of the books to match the age of the fans. The movies did the same. Potter fans have now grown up. They don't relate to the material as they did as kids. They find the early material childish, silly. Marketing potter to them again is very difficult. Similar franchises (star wars/trek etc) did not attem…
I believe you could say the same thing for pokemon.
Pokemon has diversified the franchise selection though, there are now many goods (themed tableware etc.) aimed for more mature audience.