Apple is moving "upmarket." It will be interesting to see if their fans' intense loyalty towards the company's products will win over this classic "innovator's dilemma" mistake that Apple is making. I for one thought Apple was going down a wrong path the moment they started implying they wanted to make super-expensive (compared to their costs and features) "fashion" products instead of continuing to make "premium tec…
Completely agree. This news fits perfectly with the book "innovator's dilemma".