Do not editorialize in the title. The original title was fine.
Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
21–27 of 27 posts
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#22One of my pet peeves is that Ads don't respect the back button. Sometimes, I hit the back button on Stack Overflow because the ad was interesting, but it's been rotated away.
Shouldn't this be solved by the browser? The back button behavior should be no different from if I were to switch from a new tab back to its parent tab.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#23One of my pet peeves is that Ads don't respect the back button. Sometimes, I hit the back button on Stack Overflow because the ad was interesting, but it's been rotated away.
This is a big annoyance of mine too. Reddit actually seems to have solved this problem, but I'm not sure how.
I think they just generate code along with the page that uniquely selects an ad. Most sites just include some random javascript that asks the ad server to put an ad on the page.
Incidentally, while looking at the code Reddit sends, I noticed this gem:
$(function() {
var ad = $("#ad-frame");
if(ad.height() == 0 || ad.width() == 0) {
$(".footer").append(
"");
}
});
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#24> AdKeeper is founded by Scott Kurnit Founder of MiningCo -> About.com, which IPO'd. The allstar cast of investors is not surprising. I like the idea of an inventory (like in the old text adventure games) for the internet, but I wonder if just having it be for a single object type is what users (versus what advertisers) want. Ideally you'd be able to keep anything in your inventory. This was part of the ultimate visi…
Diigo comes closer to this than anything else I've seen.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#25One of my pet peeves is that Ads don't respect the back button. Sometimes, I hit the back button on Stack Overflow because the ad was interesting, but it's been rotated away.
Shouldn't this be solved by the browser? The back button behavior should be no different from if I were to switch from a new tab back to its parent tab.
No. He's talking about reading a page and having 'Ad Blindness' while he's focused on the content. Once he gets to a link, he'll click on it, and at that same moment, see an Ad that looks interesting (because he is no longer focused on the content). After the new page loads, clicking on the back button doesn't help because the original page will reload with all the ad spaces regenerated with new random ads.
Anyone need an idea for a side-project startup? This happens to me all the time and I absolutely hate it.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#26This seems like the same thing as a company co-founded by a friend of mine: http://www.dropcam.com . Just wondering if you're aware of them and whether I'm missing something?
Sorry...posted this in the wrong story.
Re: Is this a joke? New Service, AdKeeper, Lets Consumers "Click to Save" Online Ads
#27Behold, an application with a business model based solely on the naive, inflated sense of importance of people working in marketing.
I think you greatly underestimate the degree to which a segment of the population enjoys shopping, coupon clipping, etc etc.
I actually once worked for a discount/coupon code website whose main feature was the ability to save offers. It had a low adoption rate. People who are aware that you can save money using coupon codes or partner links on the Internet also generally know that they can type "X free shipping coupon code" into Google and find what they're looking for (or better) again.
There's almost no user loyalty in the space, so creating an application people can go back to just so they can review the coupons they like is set up for failure on two accounts. This means the people behind the business ma not have done much market research. Or it may mean that they don't feel the need to cater to the customer, since they're not selling to them, but rather to the advertisers. So assuming that they had a solid business model and did the appropriate kind of research to make sure they would have clients and revenue, they probably have letters of intent and partnerships with a few advertisers who didn't crunch those kind of numbers, or trusted the perceived market expertise of this business.
That's what I mean by naivete.