Dear Gap, I have your new logo. • Hacker News Board

Re: Dear Gap, I have your new logo.

#21

Post by mcargian » Thu, Oct 07, 2010, 7:46 PM UTC

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Looks like they are getting a good response and more mindshare then they should for a logo. Perhaps this will be the new "new coke/old coke" case study of the future but "now with more crowdsourcing (tm)".

Re: Dear Gap, I have your new logo.

#22

Post by run4yourlives » Thu, Oct 07, 2010, 7:48 PM UTC

Simple response:

The value of a product is set by the consumer, not by the producer. (This is true for over-inflated values as well, so don't bitch.)

If the value set is too low for the producer, he either has an inflated sense of worth, or isn't doing a good enough job of educating the consumer, or both.

Re: Dear Gap, I have your new logo.

#23

Post by edw519 » Thu, Oct 07, 2010, 7:49 PM UTC

Before I realized what this post really was, I tried to peel off the post-it note with my mouse. Now that's an entry that would have gotten some attention.

Re: Dear Gap, I have your new logo.

#24

Post by cgomez » Thu, Oct 07, 2010, 7:49 PM UTC

I should have provided some context since this isn't exactly the usual HN subject matter.

Earlier this week, Gap Clothing changed their logo from the old iconic blue box logo to the new one which is essentially another Helvetica wordmark and a box placed in the corner. Mike's post (the main link), which is employing quite a bit of insincerity, assumes you knew about this before hand.

Brand New, a great brand identity blog, has more and a lively discussion about it - http://www.underconsideration.com/brandnew/archives/dont_min...

Re: Dear Gap, I have your new logo.

#25

Post by [deleted] » Thu, Oct 07, 2010, 7:49 PM UTC

[deleted]

Re: Dear Gap, I have your new logo.

#26

Post by [deleted] » Thu, Oct 07, 2010, 7:50 PM UTC

acangiano wrote: post #18

99designs entries: http://99designs.com/logo-design/contests/design-better-gap-...

[deleted]

Re: Dear Gap, I have your new logo.

#27

Post by audionerd » Thu, Oct 07, 2010, 7:50 PM UTC

Many clever alternate designs (and parodies) have been posted on the ISO150 blog:

  http://blog.iso50.com/2010/10/06/gap-redesign-contest/

Re: Dear Gap, I have your new logo.

#28

Post by nodata » Thu, Oct 07, 2010, 7:50 PM UTC

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

The new Gap logo reminds me of a Windows Metafile.

Re: Dear Gap, I have your new logo.

#29

Post by mahmud » Thu, Oct 07, 2010, 7:51 PM UTC

acangiano wrote: post #15

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Warning: @Mike_FTW uses a NSFW background.

Maybe in your world. In mine, it's perfectly OK to wear a Red Hat.

Re: Dear Gap, I have your new logo.

#30

Post by alanh » Thu, Oct 07, 2010, 7:53 PM UTC

acangiano wrote: post #18

99designs entries: http://99designs.com/logo-design/contests/design-better-gap-...

Perhaps 2% of the logos there could be taken at all seriously. The one which makes the A in GAP look like a pair of jeans is at least clever. But wow is there a lot of garbage there. Thanks for sharing the link!