It makes for a nice aspirational graduation speech, but as many PhDs will attest passion doesn’t matter much if society doesn’t value your passion and you need to put food on the table.
I don't mean that in a cynical sense. If you view business and making money as a "necessary evil", a taint on the face of your pure artistry, then you're probably going to be miserable trying to make a living. I prefer to think about it as finding a way to create value for others through what you like to do.