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GDPR and automated email marketing

gdprhq.io

21–30 of 82 posts

Re: GDPR and automated email marketing

#21
post #8

As somebody who has hated spam for years, I can only wish that I were in the EU. There is a whole swathe of companies that is somewhere between casual and negligent with email addresses, and it would be my distinct pleasure to have a stick like GDPR to beat them with.

Speaking in the larger context, this stick you feel you've been given comes at a high price. Unfortunately, it's only a matter of time before the powers that be will fashion a stick with which to beat you, too.

Re: GDPR and automated email marketing

#22
post #20

Earlier quoted context omitted.

The GDPR won't be implemented for another month and a half.

GDPR is active now. It has been for almost two years. It is just now becoming enforced (with all its sanctions), after the two-year transition period.

That's why people only start caring now, at the very last minute. There's a difference between a law on paper, and a law with attached consequences, so I still expect meaningful change after May 25th.

Re: GDPR and automated email marketing

#23
post #8

As somebody who has hated spam for years, I can only wish that I were in the EU. There is a whole swathe of companies that is somewhere between casual and negligent with email addresses, and it would be my distinct pleasure to have a stick like GDPR to beat them with.

The CAN-SPAM Act of 2003 is a fine stick, easy to handle, and packs an up to ~$40,000 punch for EACH violation.

I happily reference the FTC documentation of this act whenever I see spam coming in after having unsubscribed. Funny, I can’t seem to recall any instance where the spam then continued...

Re: GDPR and automated email marketing

#24
post #14

I'm really curious whether or not this will have an effect and to what extent. I have been using the last 6 months documenting all of our company's processes that handle customer interaction and data (which is basically all our processes), created flowcharts of how data moves between us, third part providers and customers as well as creating a document for each of these flowcharts that pinpoint exactly how we are com…

Same here. My company is a lot smaller (at least from the sound of it) but GDPR made me review my processes as well.

There were still a few processes that I could simplify and automate.

Re: GDPR and automated email marketing

#25
post #8

As somebody who has hated spam for years, I can only wish that I were in the EU. There is a whole swathe of companies that is somewhere between casual and negligent with email addresses, and it would be my distinct pleasure to have a stick like GDPR to beat them with.

Spammers don’t tend to operate from first-world jurisdictions. (When they do, CAN-SPAM is decent about requiring working unsubscribe buttons). Spam is not a problem you can solve with regulation.

Re: GDPR and automated email marketing

#26
post #8

As somebody who has hated spam for years, I can only wish that I were in the EU. There is a whole swathe of companies that is somewhere between casual and negligent with email addresses, and it would be my distinct pleasure to have a stick like GDPR to beat them with.

The CAN-SPAM Act of 2003 is a fine stick, easy to handle, and packs an up to ~$40,000 punch for EACH violation. I happily reference the FTC documentation of this act whenever I see spam coming in after having unsubscribed. Funny, I can’t seem to recall any instance where the spam then continued...

You must not get Azure emails.

> We've added new features to Azure! Read this advertisement!

> ...

> This message from Microsoft is an important part of a program, service, or product that you or your company purchased or participates in. Microsoft respects your privacy.

> [Lack of unsubscribe intensifies]

Re: GDPR and automated email marketing

#27
post #14

I'm really curious whether or not this will have an effect and to what extent. I have been using the last 6 months documenting all of our company's processes that handle customer interaction and data (which is basically all our processes), created flowcharts of how data moves between us, third part providers and customers as well as creating a document for each of these flowcharts that pinpoint exactly how we are com…

Same here. My company is a lot smaller (at least from the sound of it) but GDPR made me review my processes as well. There were still a few processes that I could simplify and automate.

Would you be interested in a compliant user data management service? What specifically would you look for in one?

Re: GDPR and automated email marketing

#28
post #8

As somebody who has hated spam for years, I can only wish that I were in the EU. There is a whole swathe of companies that is somewhere between casual and negligent with email addresses, and it would be my distinct pleasure to have a stick like GDPR to beat them with.

Spammers don’t tend to operate from first-world jurisdictions. (When they do, CAN-SPAM is decent about requiring working unsubscribe buttons). Spam is not a problem you can solve with regulation.

Sure, I don’t expect to stop receiving invitations to enlarge my genitals in my spam folder because of GDPR, but I’ll be happy enough if it discourages dodgy online shops and growth-hacky startups from automatically signing me up to their mailing list because I made a one-off transaction and “consented” to receive their special offers for all eternity on page 25 of their terms and conditions.

Re: GDPR and automated email marketing

#29
post #8

As somebody who has hated spam for years, I can only wish that I were in the EU. There is a whole swathe of companies that is somewhere between casual and negligent with email addresses, and it would be my distinct pleasure to have a stick like GDPR to beat them with.

Sorry to break it to you, but having live both in EU, and now in the US, I still got more email spam from France. Laws like this are broad and overreaching, but they are rarely enforced.

Have you complained to the regulator? I'm not in France, but it has generally worked for me.

Re: GDPR and automated email marketing

#30

Earlier quoted context omitted.

The CAN-SPAM Act of 2003 is a fine stick, easy to handle, and packs an up to ~$40,000 punch for EACH violation. I happily reference the FTC documentation of this act whenever I see spam coming in after having unsubscribed. Funny, I can’t seem to recall any instance where the spam then continued...

You must not get Azure emails. > We've added new features to Azure! Read this advertisement! > ... > This message from Microsoft is an important part of a program, service, or product that you or your company purchased or participates in. Microsoft respects your privacy. > [Lack of unsubscribe intensifies]

The three dots you omitted actually have this relevant text:

To customize what's included in this email, who gets it, or to unsubscribe, set your Message center preferences. If you are receiving this email because your Admin added you as a recipient, please contact your Admin to unsubscribe.

Microsoft respects your privacy. To learn more, please read our Privacy Statement.

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