Live data from Hacker News

Google Instant Search Released

google.com

21–30 of 227 posts

Re: Google Instant Search Released

#21

Not sure if this was covered elsewhere, but this actually changes the SEO game in a subtle way. imagine you could rank for the term online deg but NOT online degree. SEO's rejoice, this could be profitable for consultants and linkbuilders.

[deleted]

Re: Google Instant Search Released

#22

Not sure if this was covered elsewhere, but this actually changes the SEO game in a subtle way. imagine you could rank for the term online deg but NOT online degree. SEO's rejoice, this could be profitable for consultants and linkbuilders.

[deleted]

Re: Google Instant Search Released

#24
post #19

Not sure if this was covered elsewhere, but this actually changes the SEO game in a subtle way. imagine you could rank for the term online deg but NOT online degree. SEO's rejoice, this could be profitable for consultants and linkbuilders.

Did you try it? It doesn't search for the current search term, it searches for its current best guess. The instant search results for "online deg" and "online degree" are identical, because it's the same search. (I compared it to a direct search for "online deg" and it's not the same search.) There's no optimization for "online deg" to be made. I don't think there's very much SEO implication here at all, actually, as…

i did, and i thought about your objection, but then i thought, nobody is trying to rank for online deg yet... what if they did?

Re: Google Instant Search Released

#25
post #11
post #5

Try typing "fuc" -- it's smart enough not to be instant :)

Works with some swear words in Italian too. Wonder if they compiled a list or if they've got an algorithm that says "wait, this is about to return some naughty results".

It's [edit: not exactly] SafeSearch:

Q: If an offensive or lewd word is a fraction of my query, will Google push these results in front of me as I type?

A: As always, we provide options to filter the content you see in search. You can choose to set SafeSearch to filter out explicit content, and parents can lock SafeSearch to the strict setting. In addition, autocomplete excludes certain terms related to pornography, violence and hate speech.

Re: Google Instant Search Released

#27
One of the main issues for advertisers (as far as I can tell) is that this increases competition for the keywords which Google predicts first, and decreases traffic for the other keywords.

This already happened with Google Suggest, but I think that Instant search will result in even more users only interacting with the first suggestion.

For example, the term "social networking" will now get far more traffic than "social network", because it appears first. If I wanted to search for "social network", I can't just type it, I have to type it, press down, then press enter. Otherwise, I'm still searching for "social networking".

It creates more of a winner-takes-all market in search terms.

Re: Google Instant Search Released

#28
And it doesn’t break the back button! I was a bit worried about that but you can either make a ‘snapshot’ of the current search results by pressing enter or clicking the search button (just like before only without page reload) or by just waiting a short time (about three seconds), presumably so as to not clutter up your browser’s history.

It’s a really smooth experience and they seem to have though of everything.

Re: Google Instant Search Released

#29
post #19

Earlier quoted context omitted.

Did you try it? It doesn't search for the current search term, it searches for its current best guess. The instant search results for "online deg" and "online degree" are identical, because it's the same search. (I compared it to a direct search for "online deg" and it's not the same search.) There's no optimization for "online deg" to be made. I don't think there's very much SEO implication here at all, actually, as…

i did, and i thought about your objection, but then i thought, nobody is trying to rank for online deg yet... what if they did?

In the live webcast they said that they use auto-complete to populate the instant results. Typing "online deg" auto-completes to "online degrees", so that's the query used to generate the instant results.

Re: Google Instant Search Released

#30
The instant results seem to be served from memory rather than an actual search being performed. For example, try searching for:

zqqx

and after the 'x' is typed, no instant results appear. However, Pressing 'enter' to submit your search will show you the full results.

A new Google game: what's the shortest non-blacklisted key sequence that returns 0 instant results.

Post reply on HN