However, overall I disagree that we are adapting fast enough. Not only is the escalation so rapid that most cannot adapt, the cultural shift in what is an acceptable level of intrusion is like boiling us frogs alive.
On the Web, it is absolutely acceptable nowadays to have a fullpage interstitial or a whole-page darkening nag box on a news article. And to block adblockers. Wat. A newspaper or the web of just 5 years ago would never have considered this acceptable.
This makes me worry about the future, especially augmented reality. Don't you want ads right ON YOUR FACE!? It's OK. You'll adapt!