Comparisons: Mashable: $46M raised[0], 15M MAU[1] and $35-40M p.a in revenue[2] (sold for $50M) Business Insider: $55M raised, 76M MAU, $50M+ rev (sold at $442M[5]) Refinery29: $125M raised, 27M MAU, $100M+ rev Vox: $307M raised[4], 170M MAU, $100M+ rev Buzzfeed: $496M raised, 200M+ MAU, $280-300M rev (was $350M - updated thanks) HuffPo: $37M raised, 126M MAU, $30M+ rev (sold for $316M) TechCrunch: $0 raised, 5M+ MAU…
Interesting side note, Michael Arrington made more on the sale of TechCrunch than Arianna Huffington did on the sale of HuffPo. The power of capital efficiency!