Earlier quoted context omitted.
The critical mission is to deliver as much business functionality as possible within the business constraints. The business constraints often include cost. They also may be arbitrarily far from 100% uptime.
Yeah, agreed - but that paragraph was worded in such a way as to convey "screw the users for spiking use, such that the application is now unavailable, and now ALL business halts..." -- Or did I misinterpret that?
So in this case the business demand on the engineers was presumably to make sure that 10% of users get good service during the spike while the others are gracefully shown a "Sorry we are too busy right now " message.
Whether or not this is evil depends on the pricing model and other factors that determine whether those bounced user had a reasonable expectation of service.