It seems a bit like a chicken and egg problem to me. How do you market the side project?!
Sideproject Marketing
21–24 of 24 posts
Re: Sideproject Marketing
#22Earlier quoted context omitted.
Oh boy, the shit marketers do to get our emails…
You've got to market your product if you want people to know about it. Assuming you're a hacker/maker, just building a product and hoping people will magically find it isn't a real strategy.
You can market your product in a more honest way, i.e. adding a checkbox for promotion emails. In some countries this is actually the law.
Re: Sideproject Marketing
#23Earlier quoted context omitted.
Oh boy, the shit marketers do to get our emails…
"Oh boy, the shit consumers click on...." At one of my old jobs we had this annoying offer that appeared all over the site; it was confusing, convoluted, and presented in obnoxious ways. We all (marketing folks) hated it. Every damn time we experimented with turning it off, revenue went down. "If only users would stop clicking the damn thing and stop handing money over to us because of that click, we could finally tu…
Testing and measuring are no surrogate for integrity.
Re: Sideproject Marketing
#24Earlier quoted context omitted.
"Oh boy, the shit consumers click on...." At one of my old jobs we had this annoying offer that appeared all over the site; it was confusing, convoluted, and presented in obnoxious ways. We all (marketing folks) hated it. Every damn time we experimented with turning it off, revenue went down. "If only users would stop clicking the damn thing and stop handing money over to us because of that click, we could finally tu…
Testing and measuring are no surrogate for integrity.
There live a whole lotta tactics and activities between "ah, we don't like this promotion" and "this is not ethical."