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Something similar - the sand pit: https://www.youtube.com/watch?v=Ki8UXSJmrJE Also, I can't find it now, but there was a car demo that was similar - it was vertical, and the car drove through a show floor. Can someone find that one?
Earlier quoted context omitted.
> This is a cool effect but it looks like it's mechanical Well, yes, it is mechanical. While I agree with you that this isn't what you would normally class as '3D' it still has a z-axis component; so perhaps it qualifies for 2.5D? Nonetheless, I haven't seen mainstream advertising done like this before and the applications of this (more creative visual / mechanical syncs) are really exciting.
It is fun to watch, but its really just the uniqueness that makes it special. I personally dont see this getting wide spread use.
The next step is now more likely because millions of people will see what is possible and be inspired to create.
Similar to what is going on with VR Gaming headsets like Oculus right now.
This is a cool effect but it looks like it's mechanical: the screen is split into tiny squares which can slide in and out independently. It's not 3D, it's literally tiny screens moving along the z-axis. The technology behind this is probably quite interesting as the movement has to sync up with the video but I can't watch this without wondering how long it will take for some of the tiny screens to get stuck because o…
- F12-BC (W-Robit, Taiwan)
- PAC-UGT040D (PBC Linear, Roscoe, Ill.)
- BCH U04 (Schneider Electric, Palatine, Ill.)
- LXM23A servo system (Schneider)
- Modicon M256 Logic controller (Schneider)
- SM23165DT (Moog Animatics, Santa Clara, Calif.)
Of course, there are always exceptions and lots can go wrong (that random failure, bird gets trapped in the mechanism?), but looks like they picked decent components.
This is a cool effect but it looks like it's mechanical: the screen is split into tiny squares which can slide in and out independently. It's not 3D, it's literally tiny screens moving along the z-axis. The technology behind this is probably quite interesting as the movement has to sync up with the video but I can't watch this without wondering how long it will take for some of the tiny screens to get stuck because o…
You really have to see them up close in person to appreciate it, then realize you are watching a commercial.
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It's literally real 3D. Do you think only pseudo-3D-in-2D is real 3D, while actual real 3D is just a 2D hack? It's ridiculous.
It's a very neat effect, but I think his point was that it's not 3D rendering, so from that aspect it's not particularly interesting. It's sort of like going to a play and then saying you just watched a 3D movie.
Earlier quoted context omitted.
It's literally real 3D. Do you think only pseudo-3D-in-2D is real 3D, while actual real 3D is just a 2D hack? It's ridiculous.
If one dimension is limited compared to others, it makes sense to call it psudeo 3d, because all planes are not fully realized. But it is still clearly invoking a 3rd dimension, maybe a 4th if you consider movement in time. I still call it just shy of '3D'.
Mind you, it's Time Square, so gimmicks got to gimmick!
I'm always impressed on how high quality these screens are. Despite the fact that they are on 24/7 and run under extreme condition, snow New York, and excruciating heat in vegas. You really have to see them up close in person to appreciate it, then realize you are watching a commercial.
The modules themselves are fairly commoditized at this point. As long as you buy ones with name brand LEDs (Cree, etc), they are very resilient.
Signs you see that have issues are usually just the cheap modules with generic LEDs.