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Tell me what your company does

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Re: Tell me what your company does

#21

Post by HappyKasper »

cperciva wrote: post #14

I want to see this guy review the Tarsnap website. For all that some people don't like my web design, I'd like to think that it's very easy to figure out what Tarsnap is.

>Tarsnap: Online Backups for the Truly Paranoid

Oh, okay, that makes sense. Probably some super-secure online backup service...

>Encryption: Your data can only be accessed with your personal keys. We can't access your data even if we wanted to! >Source code: The client code is available. You don't need to trust us; you can check the encryption yourself! >Deduplication: Only the unique data between your current files and encrypted archives is uploaded.

Wow, that's... extremely clear. That's literally everything I wanted to know, save for maybe pricing...

>Storage: 250 picodollars / byte-month of encoded data >Bandwidth: 250 picodollars / byte of encoded data

...aha, it's something confusing!

>($0.25 / GB-month)

...never mind. This is extremely clear.

I could keep going, but as far as copy, this website is excellent. And even the design could be considered a plus given your target audience.

Though if Tarsnap ever gets a GUI, I would suggest giving the website one as well :)

Re: Tell me what your company does

#22

Post by continuations »

My startup is focused on customer-oriented experiential personalized relationship-building solutions by leveraging distributed smart reactive coin offerings powered by unsupervised blockchain adversarial deep learning supported by containerized self-driving car clouds.

Investors plz line up, take a number, and contact me thru PM.

Re: Tell me what your company does

#24

Post by christophilus »

continuations wrote: post #22

My startup is focused on customer-oriented experiential personalized relationship-building solutions by leveraging distributed smart reactive coin offerings powered by unsupervised blockchain adversarial deep learning supported by containerized self-driving car clouds. Investors plz line up, take a number, and contact me thru PM.

So, I'm confused. Is it the Uber of Facebooks, or the Facebook of Ubers?

Re: Tell me what your company does

#26

Post by Retra »

TeMPOraL wrote: post #10
Frondo wrote: post #2

Yep, this is the end-game of "customers buy benefits, not features" marketing writing. Don't get me wrong, I'm fully on board with the idea of marketing your benefits, not features, but so very much of the marketing writing you see out there now takes the concept to this unhelpful extreme. I ride my bike past a shop every few days that's called something like "Shelter Solutions," but in smaller print they say "We ren…

I sometimes feel like I'm an alien on this planet. I can't imagine how "customers buy benefits, not features" could possibly work. What I mean is this - I'm not going to buy a product that I don't understand, period. Be it a piece of software (from kitten photo apps to CAD software) or an appliance, I only buy (and ever imagine buying) things for which I at least clearly understand what inputs and outputs are. I can…

Given how the sales and marketing people at my place of employment respond to corporate announcements... they'll probably do anything to arrange words and phrases into something that triggers a "sounds like a corporate executive" response from their superiors.

Re: Tell me what your company does

#27

Post by continuations »

christophilus wrote: post #24
continuations wrote: post #22

My startup is focused on customer-oriented experiential personalized relationship-building solutions by leveraging distributed smart reactive coin offerings powered by unsupervised blockchain adversarial deep learning supported by containerized self-driving car clouds. Investors plz line up, take a number, and contact me thru PM.

So, I'm confused. Is it the Uber of Facebooks, or the Facebook of Ubers?

It's the Uber of Initial Facebook Offering. I thought that was painfully clear.

Re: Tell me what your company does

#28

Post by HappyKasper »

Kiro wrote: post #20

I thought Meltwater's flagship product was media monitoring, which their slogan kind of captures: > Welcome to Outside Insight > Billions of online conversations, freshly filtered. The title of their landing page is even more to the point: > Media Intelligence, Media Monitoring, and Social Monitoring I thought Optimizely was an A/B testing tool, which makes their punchline OK: > Optimizely lets you experiment on ever…

You're right, Meltwater and Optimizely aren't as bad as it gets (84.51 definitely is). And after spending some time on those websites, you're able to get a pretty good sense for what they do.

My main point is that it shouldn't ever be difficult for a potential customer to quickly get to that understanding, and I do believe these sites could do a far better job at quickly and clearly explaining their companies' function... just like you did.

"Meltwater's flagship product is media monitoring". "Optimizely is a website A/B testing tool". Boom.

Re: Tell me what your company does

#30

Post by fairpx »

I think the main problem is that people assume that in order to sell expensive products/services, the website needs to have 50 pages and feel like a complex entity. We sell a B2B UI Design service to web and mobile development companies, all we have is a simple one pager that doesn't do anything except explain in plain-english what the service is about. We have people buying/subscribing to our service sometimes as fast as a B2C product. I personally wouldn't want to be a slimly salesman on the phone, hide our prices and have complex copy on the website. The customers that do want that are not a fit for us. So the question is, what type of a customer are you trying to attract?
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