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Inside continues to bet on email, the “largest social network”

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Re: Inside continues to bet on email, the “largest social network”

#21

This is tangential, but needs to be stated: What I've learned from email newletters is that Microsoft Outlook needs to die a swift and horrible death. There is absolutely no good reason why we should have to create email newsletters that require tables for layout.

> There is absolutely no good reason why we should have to create email newsletters that require tables for layout.

One of my projects over the last couple months for FWD:Everyone has been stripping tables from commercial emails while keeping their content and trying to preserve a comparable layout while just using paragraph tags and other simple markup. It's an interesting challenge, given that tables can be recursively nested inside cells in all sorts of different combinations. You'd think that it wouldn't even be possible to do this and get the ordering of block elements right, but it actually seems to consistently work for tables with mostly text content.

In our case the reason we did this because we want to format emails in a consistent way to make them readable, and also it's easier to guarantee that our redaction tool is properly redacting content when we limit ourselves to a fixed subset of HTML.

Re: Inside continues to bet on email, the “largest social network”

#22
post #2

Email is like the one and only vendor/device/programming language independent way of communication.

If you want to send plain text, yes. There is a lot of variation among clients when it comes to formatting and layout however.

But then by those constraints you can also count HTTP or SSH or Telnet or any other protocol at that layer.

Re: Inside continues to bet on email, the “largest social network”

#23
post #12

e-mail seems to be dying fast. I have several friends (all under 30) who are only reachable via facebook or SMS; e-mail is an afterthought.

I hear people say this from time to time, but I think once you get to college and into the workforce you start to center your life around TXT and email.

I view each email address as an LTV of $10-50 and every phone number as 2x that. Owning emails and phone numbers is the great asset any startup can have -- but so many founders miss this!

Re: Inside continues to bet on email, the “largest social network”

#24
post #12

e-mail seems to be dying fast. I have several friends (all under 30) who are only reachable via facebook or SMS; e-mail is an afterthought.

I kinda view it as a feature that folks who lock themseles in as Facebook content sharecroppers don't engage in communication with the world outside their ML-insulated and monetized bubble. I'm not sure that constitutes "dying" though.

Re: Inside continues to bet on email, the “largest social network”

#25
post #2

Email is like the one and only vendor/device/programming language independent way of communication.

Also XMPP, but that's not gained a lot of traction. IRC also doesn't seem primed to burst back onto the scene. (To be honest, the only thing I really like about slack over IRC is history. I wonder if that couldn't be processed in a more peer-to-peer manner over IRC?)

You can run a ZNC bouncer for a quarter of the price of one Slack account.

Re: Inside continues to bet on email, the “largest social network”

#26
post #8

This is tangential, but needs to be stated: What I've learned from email newletters is that Microsoft Outlook needs to die a swift and horrible death. There is absolutely no good reason why we should have to create email newsletters that require tables for layout.

I'm surprised we haven't seen the mIRC's of email yet (or maybe there have but that just didn't work?). mIRC was a popular client for IRC on Windows. It extended IRC with features such as color and formatting in your messages, which was beyond the protocol. A feature like that worked just fine because the color codes were mostly invisible to those who weren't using a client that supported them. In this way, mIRC and…

That can be done easily enough with @media queries, I suppose. It's possible to send a table-less, fully responsive, modern HTML email that is invisible for less-modern clients. It doesn't require anything special and is possible today.

The problem is that people who send email need it to look a certain way, and leaving older clients behind, just like you'd have done in IRC/mIRC, is not an option. So having the option to use modern features doesn't change anything, at least for email.

Re: Inside continues to bet on email, the “largest social network”

#27
post #16

A shameless plug, but if you like HN and email, my side-project, http://www.hackernewsletter.com/ , might be worth a look. Rolling past 50k subscribers this month.

> All links are curated by hand from Hacker News. My fear is that I have a different taste than you. How do you curate it?

That is 100% fair, but not an easy question to answer!

I curate by hand using a custom tool that helps me search/filter articles and basically find a mix of things I like along with things that subscribers tend to click on. I tend to avoid "click-bait" type articles with little substance and try to get a good mix of things that were popular with things that should of stayed on the home page more. I've been doing this for seven years now, so I feel like I have something that works... but ultimately you'll have to see if it fits what you're looking for. :)

A recent issue just so you can see an example: http://mailchi.mp/hackernewsletter/360

Re: Inside continues to bet on email, the “largest social network”

#28
post #8

This is tangential, but needs to be stated: What I've learned from email newletters is that Microsoft Outlook needs to die a swift and horrible death. There is absolutely no good reason why we should have to create email newsletters that require tables for layout.

I'm surprised we haven't seen the mIRC's of email yet (or maybe there have but that just didn't work?). mIRC was a popular client for IRC on Windows. It extended IRC with features such as color and formatting in your messages, which was beyond the protocol. A feature like that worked just fine because the color codes were mostly invisible to those who weren't using a client that supported them. In this way, mIRC and…

I've been thinking about this a lot lately--I'd really love in-email applications, especially with Web Assembly working its way into viability. Being able to act on stuff without leaving my inbox would be fantastic. Unfortunately, lots of potential for abuse and also the fact that email protocol is so entrenched.

Re: Inside continues to bet on email, the “largest social network”

#29
post #12

e-mail seems to be dying fast. I have several friends (all under 30) who are only reachable via facebook or SMS; e-mail is an afterthought.

That's complete nonsense. Once people grow older (the one's who have the money for your product), email is the standard. No one sits on text messaging all day to communicate any real business.

Re: Inside continues to bet on email, the “largest social network”

#30
post #27

Earlier quoted context omitted.

> All links are curated by hand from Hacker News. My fear is that I have a different taste than you. How do you curate it?

That is 100% fair, but not an easy question to answer! I curate by hand using a custom tool that helps me search/filter articles and basically find a mix of things I like along with things that subscribers tend to click on. I tend to avoid "click-bait" type articles with little substance and try to get a good mix of things that were popular with things that should of stayed on the home page more. I've been doing this…

I've been subscribed for a while, and I think this approach works great! There's plenty of links and sections to click on.
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