Live data from Hacker News

Android Oreo

android.com

21–30 of 658 posts

Re: Android Oreo

#21
post #3

A non-generic brand name for their O-release? Did they strike a deal with Nabisco/Cadbury? I can't imagine Google doing this without some form of legal go-ahead from the trademark owner.

Fairly obviously a licensing/marketing deal.

"The world's favorite cookie" right in the first caption. Almost subliminal images of Oreos in the background as you scroll.

Re: Android Oreo

#23

Project Treble is the most important thing in this release >The biggest change to the foundations of Android to date: a modular architecture that makes it easier and faster for hardware makers to deliver Android updates. With any luck, this will end the huge security/update problem Android has. Right now an update is dependent on the chip manufacturer's drivers, then the OEM adding them to the ROM with their custom "…

Or even if just gets the chip manufacturers out of the equation, that alone fixes most of the problems. The OEM side is usually pretty easy / trivial in comparison. And there are a number of OEMs who would happily push updates but can't, because they can't get hardware packages from Qualcomm / Amlogic / Freescale / etc. That, more than anything else, holds back new Android releases on lots of hardware.

Supposedly the carriers are real pains as well. I've heard horror stories of months-long approvals processes on Verizon and AT&T ROMs.

It's a game I wish they'd get out of entirely. There's no such thing as a useful carrier overlay.

Re: Android Oreo

#24

Earlier quoted context omitted.

Of course. Would be interesting to know what the exact quid pro quo is for deals like this though (who pays whom, and how much, etc.).

Yeah, I wonder which brand benefits more from this. I would imagine Oreo since there are far more cookie brands than mobile OS's.

At first I thought so too, but the brand dilution that is going to happen has to have some negative penalty.

Oreo will receive "free" marketing, but now will have to share the name with a version of a mobile OS.

Re: Android Oreo

#26
post #3

A non-generic brand name for their O-release? Did they strike a deal with Nabisco/Cadbury? I can't imagine Google doing this without some form of legal go-ahead from the trademark owner.

They did, of course. Little known fact: Google is one of the largest tenants in Chelsea Market, which used to be the factory were Oreos were first made.

Re: Android Oreo

#27
post #3

A non-generic brand name for their O-release? Did they strike a deal with Nabisco/Cadbury? I can't imagine Google doing this without some form of legal go-ahead from the trademark owner.

I wonder who paid who..

Re: Android Oreo

#28
Why on earth did they go with a restricted trademark, Oreo?

Oreo must have payed a good sum of money I suppose?

Coming up with the legalese on how and where Google is allowed to use the Oreo trademark seems difficult.

Re: Android Oreo

#29
post #3

A non-generic brand name for their O-release? Did they strike a deal with Nabisco/Cadbury? I can't imagine Google doing this without some form of legal go-ahead from the trademark owner.

In case of 4.4 KitKat it was the idea of Nestle's advertising agency, J. Walter Thompson [0]. It was novel at the time, and it as more than just jumping on the letter "K", because it tied the "have a break, have a kitkat" line with the idea that people reach for their smartphones when they have a break. Now I imagine it's just people in suits negotiating the deal for the next release name.

[0] https://jwt.co.uk/work/android

Disclosure: I have worked for a JWT subsidiary at the time.

Re: Android Oreo

#30
post #15
post #4

> Android Oreo helps minimize background activity in the apps you use least, it's the super power you can't even see. I'm looking forward to this. It seemed to me in the switch from iOS to Android that the battery life definitely suffered. I wish the Samsung Galaxy's "ultra power saver mode" was available in more devices. The "battery saver mode" in my current Android phone is decent but doesn't seem as effective. >…

>Gee, I've never heard of "Mopria" but this sounds interesting. 97% of printers sold now - the initiative happened in 2014, and I assume that it took manufacturers a few years to ramp. So probably don't expect it to work with your 5 year old all-in-one.

If it supports prior services like Google cloud print, perhaps even uncertified printers could work
Post reply on HN