Earlier quoted context omitted.
99% of their code will be ordinary CRUD plumbing, dealing with orders and integrating with other systems. The algorithmic code is the fun part, and they've had years to tune it. This is just self-congratulatory PR, trying to persuade potential investors that's they're a hard tech company.
Ocado is an interesting case. Their public line is that they're a technology company that happened to end up delivering groceries. They invest a lot in automation and robotics - definitely a hard tech company: http://www.gizmodo.co.uk/2017/02/inside-ocado-discover-the-h... This is not a vapourware start-up, they've been leading the grocery delivery business in the UK for years. That said, they have the same problem a…
She swears by them, I mostly swear at the bill.