Earlier quoted context omitted.
Njalla does clarify: they are the owners of the domain, therefore they only have to display their identity. When you purchase a domain name through Njalla, we own it for you. However, the agreement between us grants you full usage rights to the domain. Whenever you want to, you can transfer the ownership to yourself or some other party.
Quite many registries forbid this and explicitly forbids the registrar to hold domains for their customers. Those that disregard this can lose their registrar status. It is sadly also common to see ccTLD that require that the legal owner have local presence in the country of the TLD. The way to go around this is to have a legal entity, often a law firm, which then holds the domain. If Njalla uses this, then you the c…
Right, which is why they say "we're not actually a domain name registration service, we're a customer to these. We sit in between the domain name registration service and you".