> Murdoch is wily and buys talent.

Eh, Myspace was an eyeballs acquisition, not a talent acquisition. Myspace's lack of a proper engineering culture contributed to its fall from grace; Facebook's faster load times, quicker feature additions, and app platform play all stem from a better engineering culture, and helped it overtake Myspace.

That's actually one of Myspace's biggest problems: they have a history of shoddy engineering and architecture, so they can't attract top talent.