Live data from Hacker News

McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

bloomberg.com

21–30 of 86 posts

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#23
post #10

Earlier quoted context omitted.

i believe it was 1030 for mcdonalds and the reasoning was they needed to start prepping for the 11am/lunch shift and there was only so much grill space for burgers/buns vs mcmuffins/toast/pancakes. i don't know what changes mcdonalds enforced to keep it going past 1030 now (just mandate now?)

In Sweden the cut-off/switch time is 10:00. It has been this time for a very, very long time.

ah okay. i was thinking about in the states.. which was 10:30ish

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#24
post #5
post #3

Earlier quoted context omitted.

From the number of times in my life I've pulled up to a McDonalds drive through looking for breakfast only to find I misjudged the time slightly (and left, because I'm not in the mood for a burger at 10 AM), or the times I looked and found I couldn't because it was already a bit too late, I can totally believe this. Jack in the Box became a go-to for me in college for exactly this reason. Morning classes let out, it'…

I always wondered what kind of reasoning was behind that 10 am cutoff-point. Who the heck wants to eat a burger before, say, 11 am?

I told an acquaintance who worked McDonald's in their teens about the transition to all-day breakfast, and was informed that I must be mistaken, the logistics were completely impossible.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#25
I worked in a franchisee-owned McDonalds circa 2011 and I agree with the sentiment of this article. At the time they were trying to be all things to all people. Instead of focusing on their core strength: burgers and fries, they expanded an already crowded menu by introducing items like the McWrap and Fish McBites that nobody really wanted. Since then I think they've been trying to turn things around by trimming the fat from the menu ("getting back to basics") and actually responding to what customers want by doing things like introducing all-day breakfast.

Also, I got the sense that they don't have a great relationship with their franchisees. For example, there's a special salt shaker called AccuSalt[0] that the McDonald's Corporation requires franchisees to own which costs hundreds of dollars if I remember correctly. It's a total ripoff because the thing is a cheap plastic POS that breaks whenever it's dropped and franchisees aren't allowed to buy a generic one. As a result of this and probably 100 other little things, I once heard that the franchisee I worked for got the McDonald's Corporation to fly out an HVAC tech across the country to fix a thermostat out of spite.

[0]: https://www.sonoco.com/productsandservices/plastics/accusalt...

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#26
post #8

Earlier quoted context omitted.

I'm a huge fan of McDonald's, just not a big fan of their food. > McDonald's exemplifies the role of small businesses in Americans' upward mobility. The company is largely a confederation of small businesses: 85 percent of its U.S. restaurants -- average annual sales, $2.2 million -- are owned by franchisees. McDonald's has made more millionaires, and especially black and Hispanic millionaires, than any other economi…

Maybe if McDonald's didn't exist, there would be a more competitive franchise market and those small businesses would have made even more money. I have no idea if that's likely or not, but without that analysis, it's no different than saying that Lamy make the book American Gods possible, just because Gaiman used one of their pens.

>it's no different than saying that Lamy make the book American Gods possible

I have to say I think this is a pretty big leap. True, you can't do a controlled experiment with no McDonald's in the market to see what would have happened. But that doesn't mean you immediately throw up your hands and say "no useful or meaningful knowledge to be gained here because we can't do an impossible study." You might not get to 100% certainty but you can definitely figure some stuff out about how things are probably working, and the magnitude of the impact of the McDonald's system.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#27

Earlier quoted context omitted.

Maybe if McDonald's didn't exist, there would be a more competitive franchise market and those small businesses would have made even more money. I have no idea if that's likely or not, but without that analysis, it's no different than saying that Lamy make the book American Gods possible, just because Gaiman used one of their pens.

>it's no different than saying that Lamy make the book American Gods possible I have to say I think this is a pretty big leap. True, you can't do a controlled experiment with no McDonald's in the market to see what would have happened. But that doesn't mean you immediately throw up your hands and say "no useful or meaningful knowledge to be gained here because we can't do an impossible study." You might not get to 10…

You're agreeing with me :) that's the "without that analysis" part of my post. I just don't see it in that article.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#28
And it’s not like people are tired of burgers. Smashburger, In-N-Out Burger, BurgerFi, and Five Guys Burgers & Fries are all expanding. So is Shake Shack...

McDonalds problem is the same problem they've always had. The food just isn't very good. It never was. No amount of spiffing up the storefront or juggling menu items can help them when competition the likes of the above moves in. All they're doing is driving their prices higher which helps the competition even more.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#29
post #10
post #5

Earlier quoted context omitted.

I always wondered what kind of reasoning was behind that 10 am cutoff-point. Who the heck wants to eat a burger before, say, 11 am?

i believe it was 1030 for mcdonalds and the reasoning was they needed to start prepping for the 11am/lunch shift and there was only so much grill space for burgers/buns vs mcmuffins/toast/pancakes. i don't know what changes mcdonalds enforced to keep it going past 1030 now (just mandate now?)

They keep the grill at different temperatures for breakfast vs lunch, which is why all day breakfast required kitchen renovations.

Re: McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)

#30
post #8

Earlier quoted context omitted.

I'm a huge fan of McDonald's, just not a big fan of their food. > McDonald's exemplifies the role of small businesses in Americans' upward mobility. The company is largely a confederation of small businesses: 85 percent of its U.S. restaurants -- average annual sales, $2.2 million -- are owned by franchisees. McDonald's has made more millionaires, and especially black and Hispanic millionaires, than any other economi…

Maybe if McDonald's didn't exist, there would be a more competitive franchise market and those small businesses would have made even more money. I have no idea if that's likely or not, but without that analysis, it's no different than saying that Lamy make the book American Gods possible, just because Gaiman used one of their pens.

Are you saying we shouldn't be happy about McDonald's making more minority millionaires than any other entity, because maybe if McDonald's was never founded, some other entity would exist that would make even more minority millionaires? How about we all just be happy that McDonald's did a good thing
Post reply on HN