It is often used when you have an abundance of measured variables that you are using for input that you suspect might be highly correlated. For example in a study of self-reported lifestyle behaviors you might have questions about frequency of participation in: jogging, walking, running, weight lifting, cycling, aerobics classes, yoga, Crossfit, martial arts, climbing, tennis, softball, volleyball, golf, Ultimate Frisbee, and many more.
In your effort to predict whether a person will follow dietary guidelines for healthy eating you could just assign each activity as its own input to the model. Or, you could apply PCA (and something like varimax factor rotation) and what you might find is that these activities seem to reflect three somewhat separable latent variables that is: physical fitness, competitive athletics and friendship/team based social activity dimension. You now potentially have reduced 50 individual activity measures into 3 dimensions.
Next you would think more deeply about the specific items and combine them in into 3 scales and use the scales as a reduced dimensional input into the predictive model.