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The Leaked Fyre Festival Pitch Deck Is Beyond Parody

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Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#23
post #5

Is there a word for that slightly scummy, uncomfortable feeling you're left with after reading a particularly empty piece of marketing drivel?

German probably has one.

Werbungsleereschmierigkeitsgefühl, maybe.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#24
post #7

If it had not been a complete and utter failure, the pitch deck would have been just another unremarkable example of marketing/PR fluffery, and wouldn't have been worth commenting on. Doesn't look any different from media marketing I've seen for things that were successful.

If you're looking for BS marketing-speak this is amateur work.

Want to see the pros? Sit back and watch Arnell take it (and Pepsi) to the next level: https://www.goldennumber.net/wp-content/uploads/pepsi-arnell....

There's literally a slide that references "light path with gravitational pull" -> "gravitational pull of Pepsi", "relativity of space and time" -> "Pepsi aisle."

Or the slide referencing the expansion of the universe to explain "the Pepsi orbits"

Among my favorite documents of all-time.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#26

Disappointing that HN of all places couldn't be a little more discerning when reviewing this. Because from what I've heard there was a legitimate business problem that Fyre was attempting to solve. (1) All of the middle men between talent and event organisers and (2) the lack of luxury concert events. Are they completely inept at following through with this ? Yes. But the idea wasn't that bad. And they deserve credit…

Except that perhaps all those middle men in between talent and event organizers are what make an event successful?

Complaining about "middle men" is not dissimilar to complaining about "the Man" keeping you down. Is there a largess of utterly pointless people in a large bureaucratic organizations? Surely. Are all those "middle men" that take money in exchange for coordinating setting up and tearing down Cochella profit monsters? No, probably not. Lots of them are quite necessary, as Mr. McFarland and Mr. Rule just discovered.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#27

Disappointing that HN of all places couldn't be a little more discerning when reviewing this. Because from what I've heard there was a legitimate business problem that Fyre was attempting to solve. (1) All of the middle men between talent and event organisers and (2) the lack of luxury concert events. Are they completely inept at following through with this ? Yes. But the idea wasn't that bad. And they deserve credit…

Gotta be honest if that's what Fyre was attempting to solve, they've made a great case for the middlemen.

I do agree that surely something must explain why all these high-profile celebrities went along with this. Did they actually think nobody would notice the end result somehow, or were they duped too?

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#28

Disappointing that HN of all places couldn't be a little more discerning when reviewing this. Because from what I've heard there was a legitimate business problem that Fyre was attempting to solve. (1) All of the middle men between talent and event organisers and (2) the lack of luxury concert events. Are they completely inept at following through with this ? Yes. But the idea wasn't that bad. And they deserve credit…

I mean, shocker, but the music business works the same way every other business does - through relationships. It's not Craigslist. There aren't really that many middle men between bands and the festivals/clubs that book them, unless you count the booking agents and managers, which I assure you are still getting a cut regardless of how the gig gets booked.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#29
post #8

"Fyre has a unique goal and inspiration: the exploration of the uncharted inspired by and referencing the five elements of the earth" ...oh

https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

This is magical.

Re: The Leaked Fyre Festival Pitch Deck Is Beyond Parody

#30
post #7

If it had not been a complete and utter failure, the pitch deck would have been just another unremarkable example of marketing/PR fluffery, and wouldn't have been worth commenting on. Doesn't look any different from media marketing I've seen for things that were successful.

To be fair, the marketing was actually very successful. They got people to the event. I would call this a remarkable example of fluffery.
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