Watch The Founder , http://www.imdb.com/title/tt4276820/ for an entertaining and educational dramatization of the McDonald's story, including the franchising and real estate leasing aspects.
I Second that. The Founder was a very intriguing movie.
McDonald's Real Estate: How They Really Make Their Money (2015)
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Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#22Watch The Founder , http://www.imdb.com/title/tt4276820/ for an entertaining and educational dramatization of the McDonald's story, including the franchising and real estate leasing aspects.
I came here to suggest this. It's a must-watch if you are an entrepreneur or want to build an empire.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#23Misleading. Sure, technically McDonald's doesn't make much money from selling burgers because most of the burgers are sold by franchisees. But by the same argument, Amazon doesn't make any money from selling EC2 instances -- those are sold by Amazon Web Services Inc. When people talk about McDonald's "selling burgers", what they mean is McDonald's and its franchisees .
The fifth sentence of the article is Peel back the layers and you’ll find that the corporate entity is actually one hell of a real estate company.
I don't think it is trying to mislead (or doing it by being sloppy), it's examining how McDonald's is structured (both the branded operations overall and the corporation).
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#24What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
What is wrong with advertising to children? They don't have any money, the parents can always say no or the kids can learn quickly how to determine if they should do what ads tell them to do. They will greatly need that skill in modern America. Teach them early haha.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#25What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
What is wrong with advertising to children? They don't have any money, the parents can always say no or the kids can learn quickly how to determine if they should do what ads tell them to do. They will greatly need that skill in modern America. Teach them early haha.
>the kids can learn quickly how to determine if they should do what ads tell them to do.
The problem is they can not do this at all. Children are extremely easy to manipulate, and that is pretty much what advertising is.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#26What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
you might enjoy:
https://www.goodreads.com/author_blog_posts/2484147-lessons-...
from Ed Weissman (who's #6 in overall karma on HN)
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#27What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
What is wrong with advertising to children? They don't have any money, the parents can always say no or the kids can learn quickly how to determine if they should do what ads tell them to do. They will greatly need that skill in modern America. Teach them early haha.
It's not healthy food.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#28What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
Speaking of ruthless "child-targeted advertising"
(WARNING: Auto-Play audio, as if you needed another reason to hate yahoo) http://finance.yahoo.com/news/starbucks-unicorn-frappuccino-...
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#29What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale. What impresses me least about McDonald's is their ruthless child-targeted advertising. EDIT: in sort of a…
What is wrong with advertising to children? They don't have any money, the parents can always say no or the kids can learn quickly how to determine if they should do what ads tell them to do. They will greatly need that skill in modern America. Teach them early haha.
> the parents can always say no or the kids can learn quickly...
The parents need to spend a lot of time to counteract those evil forces and you cannot teach a kid to not like the amazing toy he/she is watching on TV. You can teach them that they can receive presents on specific date though.
Re: McDonald's Real Estate: How They Really Make Their Money (2015)
#30Earlier quoted context omitted.
What is wrong with advertising to children? They don't have any money, the parents can always say no or the kids can learn quickly how to determine if they should do what ads tell them to do. They will greatly need that skill in modern America. Teach them early haha.
>the kids can learn quickly how to determine if they should do what ads tell them to do. The problem is they can not do this at all. Children are extremely easy to manipulate, and that is pretty much what advertising is.
As a kid I quickly learnt to distrust ads, so I'm not sure why you think kids can't do this. They may not be adults, but they're not robots either.