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Iphone 4.0 official video

apple.com

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Re: Iphone 4.0 official video

#21

Post by disposable »

solutionyogi wrote: post #10
disposable wrote: post #3

> Chemically strengthened to be 20 times stiffer and 30 times harder than plastic, the glass is ultradurable. ... though the battery is still non-removable, so the ultradurability of the glass is really a moot point.

Jeez. Why do you think that ultra-durability is to make it easy to change the batteries? Ultra-durability is for the situations when I drop my phone by accident and instead of breaking it, it survives the drop. And I don't understand certain folks' obsession with changeable batteries. You need to have those stupid opening compartment for batteries which always breaks down. I also remember that when my Blackberry used…

> Why do you think that ultra-durability is to make it easy to change the batteries?

What? Why do you think I think that?

Re: Iphone 4.0 official video

#22

Post by hackermom »

hawk wrote: post #18
hn_aml wrote: post #5

The way they have made this video it looks as if they had come up with the definite cure to cancer, aids, etc ... I don't like it.

anybody else think its hilarious that this comment gets downvoted to oblivion?

Yes, I'm both laughing and crying at the same time, but I've slowly accepted that this is how certain people "compete" here, and how they, in addition to comments, "express" themselves here on HN.

Re: Iphone 4.0 official video

#23

Post by OoTheNigerian »

You have to give it to Apple, they are the masters of marketing. It does not matter if all these functionalities existed long before before, they make it seem like a new invention.

Just like Mac books, the iPhone will have a small market share but will be very profitable for Apple.

Re: Iphone 4.0 official video

#25

Post by nihilocrat »

hawk wrote: post #18
hn_aml wrote: post #5

The way they have made this video it looks as if they had come up with the definite cure to cancer, aids, etc ... I don't like it.

anybody else think its hilarious that this comment gets downvoted to oblivion?

I was wondering the same.

Perhaps it's because it's a very obvious statement? Apple routinely purport its products are perfect, that every detail is a facet of the best craftsmanship on Earth, use gaping-mouth words ("sooo perfect") and giggles of joy. Apple markets its products as technology beyond cutting-edge: they are superhuman, perhaps built by aliens and bestowed upon us mortals, things that change our lives and do more than technology is ever expected to do.

I am not trying to exaggerate here for cheap comedic effect. I seriously believe anything less would be very not-Apple.

Re: Iphone 4.0 official video

#26

Post by barnaby »

hawk wrote: post #18
hn_aml wrote: post #5

The way they have made this video it looks as if they had come up with the definite cure to cancer, aids, etc ... I don't like it.

anybody else think its hilarious that this comment gets downvoted to oblivion?

Oh yeah, hilarious... In a very troubling kind of way.

Re: Iphone 4.0 official video

#27

Post by jherdman »

sound wrote: post #9

just wondering why video is not in HTML-5, or am i missing something?

HTML5 is a documentation spec, not a video encoder. I think you knew that, but language is surprisingly precise, so before commenting I wanted to ensure that we were talking about the same thing.

Having got that out of the way, the HTML5 spec for the VIDEO tag is a bit tenuous at the moment. Though the API is laid out in full, there are essentially three competing encodings vying for the default: Ogg/Vorbis, MPEG-4, and VP8. Only Mozilla supports Ogg as other parties feel uncertain about its defensibility in a patent war against MPEG-LA. MPEG-4 is not F/OSS, ergo Mozilla isn't supporting it. Google has purchased and opened VP8 in hopes that it will become the open standard, thereby assuaging Mozilla's and the F/OSS' community's fears, though Apple has yet to be sold on VP8's defensibility again MPEG-LA.

To wrap this up, if you do a little digging you'll find that Apple used the MOV container to hold an MPEG-4 video. This is just fine and dandy in the current state of the spec, though it would have been nice for Apple to use a different container format.

Re: Iphone 4.0 official video

#28

Post by hackermom »

The advert is in its entirety incredibly cheesy and pretentious to the point I could barely sit through some passages, but fact remains: what they mention about the phone is real and actual; it's an ace product, inside out, and no doubt the technically finest, most sound and solid smartphone available on the planet. Metal frame and glass cover - good lord!

Re: Iphone 4.0 official video

#29

Post by staunch »

MikeCapone wrote: post #15

Apple's videos always look so good, and yet don't seem to take much more bandwidth.. Wish everybody encoded videos online this carefully.

That video is 122 MB. Not exactly small for a 6 minute video. Your average dvdrip is ~3-7 MB/minute and this is ~20 MB/minute.

I think you're noticing their production quality more than anything to do with encoding.

Re: Iphone 4.0 official video

#30

Post by kmfrk »

OoTheNigerian wrote: post #23

You have to give it to Apple, they are the masters of marketing. It does not matter if all these functionalities existed long before before, they make it seem like a new invention. Just like Mac books, the iPhone will have a small market share but will be very profitable for Apple.

Having said that, the employee interviews always come across as extremely scripted. When they aren't using superlatives and stating facts that aren't necessarily facts (the thinnest notebook, etc.), the videos are great. Oftentimes, the bad elements take up too much time in the videos, but this video balanced it nicely.
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