I'd like to be able to authortatively say that a server I colo/rent is indeed mine. And given Trusted computing in a different context, I could guarantee that the machine is running my code.
And turned on to protect the file system, I could guarantee that the computer is a bastion, and that no foreign code I didn't approve is running. Then, turning on SELinux also provides another layer, where syscalls are prevented depending on RBAC level.
I could certainly see a whole lot of nice high security machines made available if AMD went the open route about this... But alas, these things usually only talk about Security from the user, to Media companies. meh, is all I can say.