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Website builder Wix acquires art community DeviantArt for $36M

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Re: Website builder Wix acquires art community DeviantArt for $36M

#21
post #20

Earlier quoted context omitted.

Not sure what you mean by that

Flickr is the only part of Yahoo that is worth anything. The question is how much.

I think the idea that flickr is worth anything is still in question.

https://petapixel.com/2016/03/22/flickrd-rise-demise-photo-s...

I find flickr with Creative Commons search incredibly valuable.

> Yahoo finance and Fantasy and Sports are MUCH bigger then Flickr.

Re: Website builder Wix acquires art community DeviantArt for $36M

#22
post #15

One potentially alarming sentence in this article is "Wix will open up DeviantArt’s repository of art and creative community to the Wix platform, giving Wix’s users access to that work to use in their own site building." Exactly what do they mean by that? Will it be opt-in? Will it only cover art that's already under Creative Commons? Will be it all Creative Commons? Does a Wix site count as commercial use? I can't i…

You cannot unilaterally change the license on someone else's work. A lot of images on DeviantArt are under very restrictive licenses. I'm assuming they will present an option for artists to allow their work to be used on Wix sites in exchange for royalties, with the middleman taking a percentage of said royalties.

There's also a lot of CC licensed stuff that might already be allowing use for such purposes with the authors not expecting any return from it.

Re: Website builder Wix acquires art community DeviantArt for $36M

#24
DA is what inspired me to make my first website. They really pioneered strong community collaboration, long before social networking on the web became cool.

I find the valuation a little surprizing, but I guess that is what happens when you value an established business on actuals instead of potential. Good get wix.

Re: Website builder Wix acquires art community DeviantArt for $36M

#25
post #3

DeviantArt has always been a nice community. I find it surprising that the price is so low given that they add a lot of value.

the deal will increase its revenue outlook by around $8 million So around a 4.5x revenue multiple, which doesn't seem bad for a business that isn't growing rapidly(?)

Since when does revenue matter? That's like selling a car dealership that does $100mm a year for $450mm, when the profit is only, say, 5% per car sold.

Re: Website builder Wix acquires art community DeviantArt for $36M

#26
post #3

DeviantArt has always been a nice community. I find it surprising that the price is so low given that they add a lot of value.

Having moved in Deviant Art circles (some time ago, admittedly) I'd say one reason for the low price might be that, somewhat like Reddit, the core values of the community make it challenging to monetize.

Is it? dA is full of artists selling their art and users buying it. It's full of Patreons, donation buttons, etc. See Twitch for what successful monetization of this sort of audience looks like.

Re: Website builder Wix acquires art community DeviantArt for $36M

#27
I didn't know that Wix was such a big business. Yesterday I was joking with a friend about their stupid name and how they can be successful with that name (it is very close to a colloquial term for "to masturbate" in German). I didn't know that hey are traded on Nasdaq and are an Israeli company.

Re: Website builder Wix acquires art community DeviantArt for $36M

#28
post #15

One potentially alarming sentence in this article is "Wix will open up DeviantArt’s repository of art and creative community to the Wix platform, giving Wix’s users access to that work to use in their own site building." Exactly what do they mean by that? Will it be opt-in? Will it only cover art that's already under Creative Commons? Will be it all Creative Commons? Does a Wix site count as commercial use? I can't i…

You cannot unilaterally change the license on someone else's work. A lot of images on DeviantArt are under very restrictive licenses. I'm assuming they will present an option for artists to allow their work to be used on Wix sites in exchange for royalties, with the middleman taking a percentage of said royalties.

Well that depends on the terms the uploader agreed to. The license displayed for works is, as I understand it, the license that applies to visitors/viewers not necessarily for deviantArt itself.

Re: Website builder Wix acquires art community DeviantArt for $36M

#29
post #8

From 2001-2007 I worked on helping build the community at dA. Had such an interesting and unique childhood and teenage years due to deviantART (and IRC). I owe everyone from that time a huge thank you for helping me become who I am today. It lost all it's magic (for me) when Scott and Eric Kolb left. Angelo is an absolutely amazing guy and I really really admire him but it was pretty sad to watch the community die. F…

[deleted]

Re: Website builder Wix acquires art community DeviantArt for $36M

#30

Earlier quoted context omitted.

the deal will increase its revenue outlook by around $8 million So around a 4.5x revenue multiple, which doesn't seem bad for a business that isn't growing rapidly(?)

Since when does revenue matter? That's like selling a car dealership that does $100mm a year for $450mm, when the profit is only, say, 5% per car sold.

My point is merely that the multiple seems healthy, but sure, if we do it on likely income instead then it's an even higher multiple that'll be well above typical acquisitions of small online communities or media sites.
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