iPhone 7, iPhone 7 Plus, and iPhone 6s were the three most popular smartphones in the US at the beginning of the holiday period, for a combined 31.3% share. The Samsung Galaxy S7 and S7 edge were the fourth and fifth best-selling phones in the US, with Samsung capturing 28.9% of smartphone sales. I remember the days when Apple completely dominated the smartphone market, competing favorably with Android, and eclipsing…
Maybe at the very beginning and even at that time, Blackberry and Windows had a strong presence.
Android very quickly grew into an unstoppable force market share wise.
Apple can't compete on this metric. There are just too many variants of Android phones at all price points.
They do reap most of the profit of the industry though, which is unfortunate for everybody that is not Apple, including consumers.
OEMs are trapped in the same low margin point than pc makers have been for a while.
Google might be able to compete if they can focus for more than 2 minutes.