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The Art of Pitching: How I Got Published in The Atlantic

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Re: The Art of Pitching: How I Got Published in The Atlantic

#22

how were you getting the email address to write into? just going through the normal contact us general inbox of the publication or finding one person there and always pitching a specific person?

Hey! This is a great question and one raised by others. I plan to write more on this (totally spaced it on this article somehow).

If you CTRL + F search "The short version" you'll see the short version of my answer to this question. More to come!

Re: The Art of Pitching: How I Got Published in The Atlantic

#23

There's more to this story. I was the first person to be interviewed by this journalist (Michael Thomas @curious_founder). He approached me on Twitter to ask questions about digital nomad and remote work life (as I founded Nomad List and have been doing it for years). I told him it'd be great to see more honest depictions as most articles are heavily idealized making it sound all great, when it's not necessarily. It'…

He makes $1k everytime he hits HN's front page. This is his business model.

Re: The Art of Pitching: How I Got Published in The Atlantic

#24

There's more to this story. I was the first person to be interviewed by this journalist (Michael Thomas @curious_founder). He approached me on Twitter to ask questions about digital nomad and remote work life (as I founded Nomad List and have been doing it for years). I told him it'd be great to see more honest depictions as most articles are heavily idealized making it sound all great, when it's not necessarily. It'…

Thanks for sharing that painful incident. Almost anyone who has been directly involved in a story ends up being unpleasantly surprised by the outcome. It is why I don't mourn the deaths of so many media outlets. They earned it.

Re: The Art of Pitching: How I Got Published in The Atlantic

#25
post #8

Hey, I remember reading that Atlantic article and being curious to see other things you'd written! Pity you don't have an easy-to-Google name... A question regarding the spreadsheet: have you found it better to just list every pitch you do in order, even if it's the same story? What I do is have publications as columns and stories as rows, so I can easily keep track of where I have or haven't submitted something, but…

That makes my day to hear that! And you're telling me -- I'll never be #1 on Google.. :( In a thread above I listed the story I wrote for Quartz. I used to write on these blogs too: http://www.michaelthomasblog.com/ -- my angsty young person writing, and fiction http://www.getsimpledata.com/blog/ -- my last company http://www.insatiablefox.com/ -- more journalist writing I'm working on publishing in one place going f…

[deleted]

Re: The Art of Pitching: How I Got Published in The Atlantic

#26

There's more to this story. I was the first person to be interviewed by this journalist (Michael Thomas @curious_founder). He approached me on Twitter to ask questions about digital nomad and remote work life (as I founded Nomad List and have been doing it for years). I told him it'd be great to see more honest depictions as most articles are heavily idealized making it sound all great, when it's not necessarily. It'…

So this isn't entirely true either.. Here's my take:

What I did wrong - I didn't run the quotes by Pieter before publishing. I was on a tight deadline, and I simply skipped this step. That was a mistake, but not unethical. Journalists are not required to run quotes by their sources. I only quoted from what Pieter told me. Those who want to verify can hear the whole interview here -- https://drive.google.com/file/d/0B8k8VS_zkdqYVGx3U01JU0xaYXc...

- I simplified Pieter's story to fit the narrative I thought I saw. I was blinded by what I thought sounded like a good story. So when Pieter said he had stopped traveling temporarily, I simplified that to "He stopped being a nomad." While he had stopped traveling when I spoke with him (he was in Holland when I interviewed him), he didn't intend to stop traveling forever. When Pieter reached out (and called me lots of pretty harsh names), I emailed the editor and we issued a revision. You can see this in the story.

What I didn't do wrong - For the last couple months Pieter has tried to tell everyone that will listen on Twitter what a shitty person I am. He's called me harsh names. He's questioned my ethics. And he himself has simplified a story: that I'm a clickbait seeking journalist with no experience and no morales. This has obviously been pretty hurtful. I've gone to sleep shaking with anger and sadness (partly because I know I made mistakes in my first-ever published story and I'm insecure about that, and partly because reading Reddit threads where people call you a fucking idiot just hurts). I don't believe I was unethical in any of this. As I mentioned, I used direct quotes and told the story that I heard over Skype.

- Pieter implied in this comment that I didn't write the truth and that I am embody what is wrong with journalism today. He compared my story to "fake news." I think this is a stretch. Again, I could have written a more comprehensive story if I had more than 800 words and 48 hours. But I don't think any of this can be compared to "fake news." My intent wasn't malicious, and I sought to tell the right story. None of what I wrote was untrue. Pieter just felt that it wasn't the entire story. This is common with profiles.

- Pieter also mentioned that I did this for "clicks" but this story was written at a time when I was taking time away from marketing and business. I had no vested interest in the page views my story on Quartz got. I don't even know how many it has. Again, I think this is an oversimplification of a complex human being.

I've tried to reach out to Pieter before, but he blocked me on Twitter. So because I know you are reading this here's my message: "Shoot me an email (mthomas dot denver at gmail) if you want to chat. I feel bad about the mistakes I made. But I don't want you always lurking over my shoulder ready to tell the Internet what a shitty person I am. I made mistakes that anyone new to a field could make. I had no malicious intent, and tried to correct the story when you asked. Please stop writing mean things about me and making me feel bad. I'm a human being with feelings and emotions."

Over and out.

Re: The Art of Pitching: How I Got Published in The Atlantic

#27

This is a brilliant article. It concerns with Magazine publishing but I can guess that the principles apply everywhere. I read the author's pitches with a mind of an editor constantly thinking how would I ever possibly pass it? The surprising thing about pitching / selling is how oversold is the "magical" knack — of the business guy who knows how to woo. But it's only a matter of understanding that people are willing…

But it's only a matter of understanding that people are willing to listen to you as long as you aren't wasting their time.

No, no: people are willing to listen to you as long as they think you aren't wasting their time. Whether you are actually wasting their time doesn't matter. What this means is there are two ways to catch people's attention: bullshit and say what they want to hear, or actually say something meaningful. The first is exceptionally easy, the latter not as much.

Remember, the person who's job is to sell something is probably selling you something. There's a pretty good chance that what they are selling you is not as valuable as they say it is. This guy is doing an exceptional job selling, yes, but whether he's wasting your time...? Based on the first post in this thread, who knows. That's why these narratives are often misleading and self-serving, intentionally or not.

He's selling right now. You bought it. What's the real value?

Re: The Art of Pitching: How I Got Published in The Atlantic

#28

There's more to this story. I was the first person to be interviewed by this journalist (Michael Thomas @curious_founder). He approached me on Twitter to ask questions about digital nomad and remote work life (as I founded Nomad List and have been doing it for years). I told him it'd be great to see more honest depictions as most articles are heavily idealized making it sound all great, when it's not necessarily. It'…

So this isn't entirely true either.. Here's my take: What I did wrong - I didn't run the quotes by Pieter before publishing. I was on a tight deadline, and I simply skipped this step. That was a mistake, but not unethical. Journalists are not required to run quotes by their sources. I only quoted from what Pieter told me. Those who want to verify can hear the whole interview here -- https://drive.google.com/file/d/0B…

...didn't see that coming.

Re: The Art of Pitching: How I Got Published in The Atlantic

#29

There's more to this story. I was the first person to be interviewed by this journalist (Michael Thomas @curious_founder). He approached me on Twitter to ask questions about digital nomad and remote work life (as I founded Nomad List and have been doing it for years). I told him it'd be great to see more honest depictions as most articles are heavily idealized making it sound all great, when it's not necessarily. It'…

So this isn't entirely true either.. Here's my take: What I did wrong - I didn't run the quotes by Pieter before publishing. I was on a tight deadline, and I simply skipped this step. That was a mistake, but not unethical. Journalists are not required to run quotes by their sources. I only quoted from what Pieter told me. Those who want to verify can hear the whole interview here -- https://drive.google.com/file/d/0B…

[deleted]

Re: The Art of Pitching: How I Got Published in The Atlantic

#30
post #23

There's more to this story. I was the first person to be interviewed by this journalist (Michael Thomas @curious_founder). He approached me on Twitter to ask questions about digital nomad and remote work life (as I founded Nomad List and have been doing it for years). I told him it'd be great to see more honest depictions as most articles are heavily idealized making it sound all great, when it's not necessarily. It'…

He makes $1k everytime he hits HN's front page. This is his business model.

So is writing 4,000 word articles that ideally help other entrepreneurs. That's a pretty important caveat to include. But hey, I'm biased :)
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