Earlier quoted context omitted.
Their strategy... TL;DR: They dig in like ticks with marketing folks and saddle everyone else with dated and inefficient tools. The make integrations next to impossible, exports messy, and seemingly strive to fracture teams by providing duplicate services to tools like Slack, Asana, JIRA, GitHub... etc... that all do everything Basecamp does, but better, AND also offer integrations so all your teams can play nice and…
Do you consider yourself to be an empathic person, able to understand their needs? I sincerely hope not. The inability of tech-focused people like yourself to understand that the group of people really give a about the latest tools is astounding. While there are thousands of companies who want an open, modular system, there are tens of thousands more who could care less about what an 'API' is, what an 'integration' i…
Basecamp is cancer. There isn't a team around that wouldn't be better off on Asana, or GitHub + ZenHub, or Atlasssian, or Trello... or anything else.
Would gladly dedicate 5 hours per week in training people on alternatives for free, if it meant I never had to go into a client's office who used Basecamp. The amount of busy work and slop and inefficiency it allows... I get people are blind to better options, but seriously spent a few hours researching and trying the tools. A stitch in time saves nine... measure twice, cut once...
Please compare it to using other tools and see for yourself.