From their ad copy they say 65% of all downloads come from app store search. If this is true, this is bad news for FB. A huge chunk of FB revenue comes from mobile app install ads bc that was the only method large app developers had to send users to their apps. I previously worked at a gaming firm that spent $5M/month on these types of ads. If App Store search is effective, this will swing ad budgets away. FB still h…
I only use the search when I know what app I'm looking for. Wouldn't that would drive up the numbers artificially -- as I had the intention of downloading the app before I began searching.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
People are already paying to promote apps though. I've heard of plenty of app developers paying for huge numbers of app installs in bulk in order to get them to the App Store's top downloaded lists. This is Apple trying to capture some of that market and bring it away from these kinds of shady practices.
For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…
It's extremely difficult to get noticed on the app store because it's so huge now. I think this was a necessary move. Apple does harvest your data, but they don't sell it. You're not a product. The headphone jack is an entirely different situation. It was a necessary move on Apple's part in order to push industry standards towards wireless. I'm sure in a few years, we're all going to laugh about all the wires and cab…
Do any of the big ad companies sell your data? Google? Facebook? It's the same thing. I don't want them to need to learn everything about me. What they want to do with that info is secondary.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
It is a built-in part of the App Store. But the app store is so crowded that once you fall off the front page, there's not much you can do within the store (besides hope that Apple decides to feature you after some big update). The reason why search ads are actually good for customers is because it promotes apps that are backed by companies that a) still care about their app, and b) can afford to actually promote the app. This means the app is much more likely to be under active development and to be usable in the future. And surely any company that's interested in search ads is already purchasing ads on web search engines and whatnot, so it really shouldn't be a big deal.
For many many years, the number one reason people told me why they used apple products was privacy and that with apple I'm not a product. It's how they could justify paying the high premium for apple products. It would be very interesting if they get into the advertising business. Harvesting data about my usage it and using that data to charge more for ads that are well targeted. It would mean that in addition to app…
This isn't general advertising. It's only on the App Store and is based on the keywords you enter into a search in the store. They rolled this out because it's basically impossible for an unknown developer to get noticed anymore on there. Apple haters will use any new product to criticize the company, but this seems fairly benign and fills a need among developers.
Ahh yes, more fees for developers.
> it's basically impossible for an unknown developer to get noticed
They could improve the search algorithm to solve this. Perhaps redesign the app store UI to better accommodate new apps. Or they could stagnate for years and then solve the problem by charging developers more.
This isn't general advertising. It's only on the App Store and is based on the keywords you enter into a search in the store. They rolled this out because it's basically impossible for an unknown developer to get noticed anymore on there. Apple haters will use any new product to criticize the company, but this seems fairly benign and fills a need among developers.
Ahh yes, more fees for developers. > it's basically impossible for an unknown developer to get noticed They could improve the search algorithm to solve this. Perhaps redesign the app store UI to better accommodate new apps. Or they could stagnate for years and then solve the problem by charging developers more. I'm not a hater though.
>Ahh yes, more fees for developers.
Developers (including myself) are already paying these fees to Google, Facebook and Bing in the form of app install ads. We'll likely get more more bang for the buck directly on the App Store though, so IMO it's a win for developers.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
It is a built-in part of the App Store. But the app store is so crowded that once you fall off the front page, there's not much you can do within the store (besides hope that Apple decides to feature you after some big update). The reason why search ads are actually good for customers is because it promotes apps that are backed by companies that a) still care about their app, and b) can afford to actually promote the…
This is poor logic. Promoting has nothing to do with how well supported the app is. All we will see is people with money push their apps and trying to make up for that money at the cost of the customer.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
People are already paying to promote apps though. I've heard of plenty of app developers paying for huge numbers of app installs in bulk in order to get them to the App Store's top downloaded lists. This is Apple trying to capture some of that market and bring it away from these kinds of shady practices.
Yes, so let it be free of charge. Why is there any cost involved here for the app developer?
From their ad copy they say 65% of all downloads come from app store search. If this is true, this is bad news for FB. A huge chunk of FB revenue comes from mobile app install ads bc that was the only method large app developers had to send users to their apps. I previously worked at a gaming firm that spent $5M/month on these types of ads. If App Store search is effective, this will swing ad budgets away. FB still h…
How do you account for the users that saw an ad, and then searched on the app store instead of clicking the add?