I realize this is not related to the actual article, but having looked at their website ( http://www.workgroup.im/ ) this really struck me. Does anyone else find it a little bit gross when companies take stock photographs, give them a name and write stories about how they use the product? It's clearly meant to work as a social proof and to look almost like an endorsement from a peer. It's just another warmer, fuzzier…
It's especially jarring because their photo of "James Gold" is actually my coworker http://andymatthews.net/
Are you sure your coworker isn't actually a stock photo?