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Google Trends for Tumblr, Google+, Reddit, Twitter

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Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#22

Interested to know how Twitter let their momentum tail off starting mid-2013. Does anyone know the missteps?

Facebook executed very well on mobile after their post-IPO slump, while Twitter failed to create an easy onboarding experience that would enable them to move beyond their early adopters (the tech industry, the media industry, and celebrities). The Twitter executives were too busy squabbling to move the product forward (see the book Hatching Twitter).

How Facebook Squashed Twitter: https://stratechery.com/2016/how-facebook-squashed-twitter/

The Reality of Missing Out: https://stratechery.com/2016/the-reality-of-missing-out/

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#23

I was curious about the downward trend in Twitter and Facebook at about the same time. I nknow it doesn't imply causation, but adding "Snowden" shows the downward trend for Twitter begins about the same time. It is hard to see for Facebook because it trends so highly, but its downward trend is around the same time. https://www.google.com/trends/explore#q=%2Fm%2F0289n8t%2C%20... Perhaps there is indeed hope that a gen…

I think it has more to do with the switch from the web (where people search rather than type the address) to apps (where people arrive via notification or app icon)

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#24
Interesting. I feel like you get Google search results for Tumblr, Reddit, and Twitter when you accidentally type in one of those as a search term instead of a URL. (Happens to the best of us, pretty sure I've searched for "Google" before.)

Google+ is different in that the URL is plus.google.com, so I think "plus" would be the misfire in that case.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#25

As much as we like to say bad things about Marissa Mayer (I don't know her in person so she might be truly awful in person I don't know) but she might have made the right call in buying Tumblr. I think Tumblr still has value. When the teens who use tumblr today become older, there might even be some emotional/sentimental value in Tumblr for them.

Tumblr got to where Twitter wanted to be before Twitter did. By the Twitter figured it out they've been on the decline since. But Tumblr is a really bad buy. Tumblr has three phases, the gen Y (25-35 yo) has already cycled out and the gen Z (15-25 yo) are on it because it's not Twitter and not Facebook. It will decline just like Myspace boomed then declined. Drop Instagram and WhatsApp in there and they're the best b…

I don't think you're right about Twitter. Twitter is a real time information company, more or less. No journalists or news savvy people to to Tumblr for content. There is value in having live content coming from "content creators" than in cases like Tumblr where most of the content is not original at all. Twitter doesn't know it's own value because it's poorly run, but I don't think they ever wanted to be like Tumblr.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#26

A side note on Google Trends: you can't use Google Trends as statistical evidence that a startup is doing better than another because there are hundreds of different reasons why people might Google a startup, and some might be more biased than others. (e.g. Googling "what the heck is Reddit" which might be less likely to happen for Facebook, yet is not fully indicative of business success/failure). It's still fun for…

Why not?

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#28
post #27

Personal anecdote: I will google " Twitter" to get their Twitter feed so I wonder how many of those searches are not necessarily interest in the service rather interest in a specific person using the service.

It is probably telling that you don't, for example, often search " Google+" to see what they're up to.

Re: Google Trends for Tumblr, Google+, Reddit, Twitter

#30

As much as we like to say bad things about Marissa Mayer (I don't know her in person so she might be truly awful in person I don't know) but she might have made the right call in buying Tumblr. I think Tumblr still has value. When the teens who use tumblr today become older, there might even be some emotional/sentimental value in Tumblr for them.

Tumblr got to where Twitter wanted to be before Twitter did. By the Twitter figured it out they've been on the decline since. But Tumblr is a really bad buy. Tumblr has three phases, the gen Y (25-35 yo) has already cycled out and the gen Z (15-25 yo) are on it because it's not Twitter and not Facebook. It will decline just like Myspace boomed then declined. Drop Instagram and WhatsApp in there and they're the best b…

I think you have a very fundamental misunderstanding about each of these networks and how they're used.

Your conclusions don't match with how people use these products and I say this as an avid user of Twitter, Facebook, Instagram and Reddit.

For example, to describe Reddit as the new Craigslist is completely off base. Reddit is the new Vbulletin forum software. Reddit is where vast and varying communities form around different topics and they all happen to have the same format but that's all that they share in common.

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