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Google Announces the Google Analytics 360 Suite

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Re: Google Announces the Google Analytics 360 Suite

#21

Post by michaelbuckbee »

This is nice and all, but I think sidesteps probably the biggest challenge that Google Analytics currently faces which is that they are being blocked more and more by AdBlockers [1].

If you're using the default uBlock setup or checked the radio button on the ADP install page to "stop trackers" then you're blocking Google Analytics as well.

As others have noted, pricing starts at $150k per year for a solution that will (depending on the propensity of your site visitors to use AdBlock) under report your legitimate traffic by 15-25%.

1 - https://www.blockerwall.com/blockerreport/google_analytics_a...

Re: Google Announces the Google Analytics 360 Suite

#22

Post by derwiki »

michaelbuckbee wrote: post #21

This is nice and all, but I think sidesteps probably the biggest challenge that Google Analytics currently faces which is that they are being blocked more and more by AdBlockers [1]. If you're using the default uBlock setup or checked the radio button on the ADP install page to "stop trackers" then you're blocking Google Analytics as well. As others have noted, pricing starts at $150k per year for a solution that wil…

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons).

Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected.

[1] https://blog.pagefair.com/2015/adblock-explorer/

Re: Google Announces the Google Analytics 360 Suite

#23

Post by myth_drannon »

gk1 wrote: post #2

Worth clarifying that this is just a packaging (repackaging?) of their enterprise products, presumably to make it easier for them to sell it to enterprise users. Attempting to log into the Google 360 Suite shows this message: > Gaining Access to the GA 360 Suite Thank you for your interest in the Google Analytics 360 Suite. If you’d like to learn more about the Suite, please contact us. > If you use Google Analytics…

Data Studio looks like a natural extension of their popular Analytics add-on for Google docs. Combine it with Google App scripts and it was natural for them to package it into a product. I use both and it's great.

Re: Google Announces the Google Analytics 360 Suite

#25

Post by malka »

derwiki wrote: post #22
michaelbuckbee wrote: post #21

This is nice and all, but I think sidesteps probably the biggest challenge that Google Analytics currently faces which is that they are being blocked more and more by AdBlockers [1]. If you're using the default uBlock setup or checked the radio button on the ADP install page to "stop trackers" then you're blocking Google Analytics as well. As others have noted, pricing starts at $150k per year for a solution that wil…

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons). Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected. [1] https://blog.pagefair.com/2015/adblock-explorer/

depends on your public. If you target young males (video game for instance), you can expect ~30% block IIRC.

Re: Google Announces the Google Analytics 360 Suite

#26

Post by natrius »

derwiki wrote: post #22
michaelbuckbee wrote: post #21

This is nice and all, but I think sidesteps probably the biggest challenge that Google Analytics currently faces which is that they are being blocked more and more by AdBlockers [1]. If you're using the default uBlock setup or checked the radio button on the ADP install page to "stop trackers" then you're blocking Google Analytics as well. As others have noted, pricing starts at $150k per year for a solution that wil…

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons). Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected. [1] https://blog.pagefair.com/2015/adblock-explorer/

Blocking ads isn't just moral, it is imperative. Capitalism is an evolutionary force that selects for the most profitable business practices. Advertising allows businesses to buy profitable changes in behavior. If you understand why we fear biological superbugs, it should be clear why you should keep capitalist superbugs away. Advertising is destined to evolve into a perfect tool for behavior change. If it hasn't already.

Re: Google Announces the Google Analytics 360 Suite

#29

Post by myth_drannon »

michaelmior wrote: post #6
filipm wrote: post #3

Seems like this is an enterprise solution not really relevant for most users.

Audience Center sounds potentially intriguing if they open up an API to allow you to integrate your own backend data.

They must, that's the whole point of any DMP. You import your 1st,2nd and buy 3rd party data.
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