The best part about snapchat, vs sms/mms is when someone doesn't respond it just goes away. So when you message each other later it's not hanging there as a reminder building silent resentments.
"Hey did you see my.........hey where did you go?"
How Snapchat Built a Business by Confusing Olds
21–30 of 57 posts
Re: How Snapchat Built a Business by Confusing Olds
#22what is 'olds'? old people? Why would any business grow by confusing them?
"Olds" is a coy term by "millennials" who wanted the older generations who invented and keep using the term to get a taste of their own medicine. As far as keeping out "olds", look at what Tinder did by demanding a premium from 30+ users: http://abcnews.go.com/Technology/tinder-charging-people-30-t... .
Older generations are quite familiar with being labeled as a group. Signed, Boomers and Gen Xers.
Re: How Snapchat Built a Business by Confusing Olds
#23Earlier quoted context omitted.
Adults generally prefer richer interactions. Any in-depth references that support this? (Strikes me as curious, as I watch my 6-year-old playing a fairly elaborate Minecraft map…)
Maybe I should caveat with "richer social interactions". I also did not claim that users of snap chat were not intelligent or did not enjoy rich experiences. Simply that those who use snap chat enjoy the shallowness of it. Here is an interesting article that was posted on HN - http://www.buzzfeed.com/benrosen/how-to-snapchat-like-the-te...
Doesn't this prove the opposite of your claim? Look how much richer their use is than say the interactions on HN!
Re: How Snapchat Built a Business by Confusing Olds
#24For the non-believers of Snapchat, here is where I think its value lies: For the past 50 years brand strategy has largely been (fairly) well characterised. Conventional wisdom in the industry did well enough for brands like McDonald's and Coca Cola to expand across the world and capture generations of customers. This is in part due to an incremental pace of innovation in how customers have consumed media in this time…
seems like advertising will always be ingrained to our culture, no matter how fast the technology is changing
Re: How Snapchat Built a Business by Confusing Olds
#25Earlier quoted context omitted.
Mighty fine view from that high horse of yours.
Are you seriously doubting the premise that people mature as they get older? Biology bestowed the high horse here. I don't mean this as dismissively as it may sound, but it seems possible you'll figure this out in a personal sense over the coming years.
> Are you seriously doubting the premise that people mature as they get older?
I do. Biologically? Maybe. Mentally? I doubt it a lot. I know lots of people of all ages who use Facebook for the most vapid, shallow, and empty experiences. Socially or not.
Re: How Snapchat Built a Business by Confusing Olds
#26what is 'olds'? old people? Why would any business grow by confusing them?
> old people? Why would any business grow by confusing them?
Eventually they die.
Re: How Snapchat Built a Business by Confusing Olds
#27For the non-believers of Snapchat, here is where I think its value lies: For the past 50 years brand strategy has largely been (fairly) well characterised. Conventional wisdom in the industry did well enough for brands like McDonald's and Coca Cola to expand across the world and capture generations of customers. This is in part due to an incremental pace of innovation in how customers have consumed media in this time…
>> I chose McDonald's and Coke as brands as they are two good examples of previously invincible global brands that are now showing significant decline.
Not sure about Coke but McDonald's is doing pretty well these days. Its stock recently hit an all-time high and is one of the best performers this year, following their success with all-day breakfast.
Re: How Snapchat Built a Business by Confusing Olds
#28what is 'olds'? old people? Why would any business grow by confusing them?
I guess the new way for a company to make money is to be fiercely disinterested in anyone who might ever have any? :)
Anyway, it seems like a great thing for making memes on worldstarhiphop but as far as having the kind of economic impact that companies like Coca Cola have .... well I guess it's fun for the valley community to think this way.
Re: How Snapchat Built a Business by Confusing Olds
#29For the non-believers of Snapchat, here is where I think its value lies: For the past 50 years brand strategy has largely been (fairly) well characterised. Conventional wisdom in the industry did well enough for brands like McDonald's and Coca Cola to expand across the world and capture generations of customers. This is in part due to an incremental pace of innovation in how customers have consumed media in this time…
Is there any real evidence that these kids don't watch any tv and only do snapchat and watch makeup gurus on YouTube? I know it's fun to say but I mean what about reality? ....
Re: How Snapchat Built a Business by Confusing Olds
#30For the non-believers of Snapchat, here is where I think its value lies: For the past 50 years brand strategy has largely been (fairly) well characterised. Conventional wisdom in the industry did well enough for brands like McDonald's and Coca Cola to expand across the world and capture generations of customers. This is in part due to an incremental pace of innovation in how customers have consumed media in this time…
>here is where I think its value lies:
I don't think the users (whatever their age) of Snapchat find value because of the advertisers; that seems to reverse cause and effect.