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SoundCloud could be forced to close after $44m losses

factmag.com

21–30 of 348 posts

Re: SoundCloud could be forced to close after $44m losses

#21

Soundcloud has not done 'peak mySpace' yet: https://www.google.com/trends/explore#q=soundcloud&geo=US All seems on the up in terms of interest from people using the search engine. Very enviable curve.

It seems it has reached a peak, or at least has not been really growing in 2015, if you check worldwide

https://www.google.com/trends/explore#geo&q=soundcloud

Re: SoundCloud could be forced to close after $44m losses

#23
post #14

I've been a daily soundcloud user for almost 6 years. At some point they gave up on trying to change or improve the user experience. Soundcloud has done nothing to facilitate the growth of users who focus on reposting/finding/sharing/curating content, vs. content creators who upload their own music. There is no way to gain a following or reputation as someone who reposts content on soundcloud -- and even if you have…

> I've been a daily soundcloud user for almost 6 years. At some point they gave up on trying to change or improve the user experience.

Yeah, probably at the point when they started hemorrhaging money. Why do people expect a company that is dying to focus on UI improvements? Like any other business in the world, their focus is on staying alive.

Re: SoundCloud could be forced to close after $44m losses

#24
post #3

I hope this is just an alarmist headline. SoundCloud is pretty essential in its space, it's one of the few services that lets you natively get audio on to Twitter, the main place musicians share snapshots of their work and remixes, and a key part of numerous podcasts and ways to embed easily shared audio on the Web. This is one startup I absolutely don't want to see go down the pan.

have you ever paid a cent to soundcloud?

Not yet but nothing they charge for has been relevant to me yet as a consumer. I am launching a couple of podcasts in the next month though and want to embed audio on Twitter so will be doing so soon which is one reason I'm concerned at this news as nothing else is suitable IMHO. (I pay for lots of online services, but not if there's no product targeted at my use case.)

Re: SoundCloud could be forced to close after $44m losses

#26

Article is bs. they lost 44m in _2014_. Raised 77m last year. They may need to raise more in 2016. Nothing else. No other facts. No info on their balance sheet, etc. Doesn't even know if they're growing, what their revenue or losses for 2015 were. And based on that, Fact thinks that's enough to say they "may be forced to close".

I'm not sure I'd agree there's no other facts. links from the article include excerpts from their financial accounts which don't look good (losing 39M on a 17M turnover is not healthy). And the quote from the auditor is significant, auditors don't put that kind of thing in unless they have to as it annoys their customers to be reminded that there's significant concern over their ability to continue operations.

one excerpt of their P&L does not equal "excerpts from their financial accounts" (plural). And again, it's from 2014.

For all we know Soundcloud was profitable last year. Maybe it's not likely.. but the article has no information at all on last year, yet they feel comfortable making this statement.

The auditor statement is standard boilerplate. It applies to every company that is losing money. That's right -- if the company is losing money, they may need to raise money in the future to continue. No kidding.

Re: SoundCloud could be forced to close after $44m losses

#27

Soundcloud has not done 'peak mySpace' yet: https://www.google.com/trends/explore#q=soundcloud&geo=US All seems on the up in terms of interest from people using the search engine. Very enviable curve.

It seems it has reached a peak, or at least has not been really growing in 2015, if you check worldwide https://www.google.com/trends/explore#geo&q=soundcloud

Weird how Pakistan seems to be Soundcloud central! I suspect that the advertising sales team at Soundcloud only care about the Western markets, hence I posted the US 'trend'.

Re: SoundCloud could be forced to close after $44m losses

#28
Having run a music site for 7 years or so I am not surprised. We started before Soundcloud and created a very engaged community for musicians that many paid for.

However I never understood how Soundcloud could justify raising so much money given the revenue potential (from producers) in the space. By the way, the site I ran was http://www.muziboo.com

Re: SoundCloud could be forced to close after $44m losses

#30
post #14

I've been a daily soundcloud user for almost 6 years. At some point they gave up on trying to change or improve the user experience. Soundcloud has done nothing to facilitate the growth of users who focus on reposting/finding/sharing/curating content, vs. content creators who upload their own music. There is no way to gain a following or reputation as someone who reposts content on soundcloud -- and even if you have…

> it seems they've just made the UI elements bigger, and added background images for songs and profiles

The last major attempt at "improving" UI/UX that stands out to me was in 2014 when they launched the redesigned iOS app.

That was when I stopped using soundcloud on my iOS devices. Everything became more difficult for me.

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