Earlier quoted context omitted.
"Europe" here refers to the continent, which the lands of the UK clearly are not a part of. It does not refer to the European Union.
The point is that only UK citizens simplify that to "Europe" instead of saying "Continental Europe". Also, it is strange that they only exclude themselves, not Scandinavia or Iceland. This is really a political issue. Here in Germany nobody would ever think of excluding UK when talking about "Europe". The same goes for France, Belgium, and so on. And nobody would ever have to explicitly say "European Union" just to m…
I think any businessperson in the UK understands the economic value that the EU brings to us all. But most voters aren't businesspeople. When ordinary people hear about the EU it's about regulations, subsidies, or funding for things that seem relatively frivolous, none of which really make a great case for it.